Luter
A calm work OS that tells you what deserves attention right
Hey IH — I'm building Luter, a work OS for freelancers, consultants and independent professionals juggling multiple clients at once.
The core idea: instead of another list, board or dashboard, it pulls together your tasks, follow-ups, inbox signals and calendar, and surfaces one explained focus — the single thing that deserves attention right now, and why. Sometimes the honest answer is nothing needs it today.
I'm pre-revenue and looking for 5-6 people who currently juggle multiple clients/projects and feel the "too many things, don't know what matters most" problem to try it out. No calls, no payment — just a short session and honest written feedback after (what worked, what didn't, would you keep using it).
Happy to answer any questions here, and if you're building something similar I'd love to compare notes too.
15 Comments
The “sometimes the honest answer is nothing needs it today” bit is a great detail. It makes Luter feel less like another tool trying to fill your day. This feels like it could be pulling in a lot more organic traffic than it probably is right now, especially while you’re still looking for those first 5-6 beta testers. Have you found a particular type of freelancer who gets the idea fastest?
I’m still figuring that out. My current thinking is freelancers and consultants managing multiple clients at once, especially when tasks, emails and calendar commitments start competing for attention. That’s exactly what I want to validate with the first beta users.
From your perspective, is there a particular type of freelancer or professional you think would feel this problem most strongly?
Since you’re trying to find the right 5–6 beta users, I’d think beyond just organic traffic and consider targeted media placements in publications where freelancers, consultants, and independent professionals already spend time.
At this stage, it’s less about chasing huge traffic and more about getting Luter in front of the right audience. A few relevant features could help with beta-user discovery while also building early authority, brand awareness, and a “Featured In” footprint you can keep using later.
If you’re interested, I have some ideas on how I’d approach this for Luter. Happy to share if you want to explore it.
Thanks, Muhammad. Yes, I’d be interested.
At this stage I’m looking for a small number of highly relevant beta testers — especially freelancers, consultants, and professionals who manage multiple clients at the same time — so I’m prioritizing fit and quality over traffic volume.
If you have specific ideas for publications, communities, or channels where I could reach this type of user, feel free to share them. I’d be happy to take a look.
Yes I’d actually approach this in two layers because you’re not looking for traffic just for the sake of traffic. You only need a handful of the right beta users right now.
For the first layer, I’d go directly where freelancers, consultants and people managing multiple clients are already talking about this problem — relevant Facebook communities, freelancer/consultant communities, newsletters and similar channels. The messaging should be around the problem Luter solves, rather than simply promoting another productivity tool. That gives you a better chance of finding people who actually fit the beta.
Then I’d add a small number of relevant media placements around the product/story. Not just for traffic, but because those mentions become useful assets afterwards. You can reference them on the Luter site, in your launch material, social profiles and future outreach. When someone discovers Luter directly later, seeing that it has already been mentioned by relevant publications adds another layer of trust.
So the two sides support each other: communities can help you find the first real users and learn from them, while relevant media builds the credibility around the product that keeps working after the initial beta push.
I’d start small, test which audience/channel actually produces the right users, and then double down on what proves itself rather than spreading the effort everywhere.
Thanks — that makes sense, especially the idea of focusing on communities where freelancers and consultants already talk about this problem.
That’s actually the part I’m trying to narrow down now. If you have any specific communities, newsletters or channels in mind where multi-client freelancers or consultants are active, I’d be very interested in checking them out.
Yes I’d actually start by mapping the audience before choosing the channels. For Luter, I’d look specifically for communities where multi-client freelancers and consultants talk about workload, client management, prioritization and juggling projects, rather than just broad freelancer groups.
I do this kind of audience/channel research as part of growth strategy, so I can put together a short list of communities, newsletters and other relevant channels for Luter, along with the angle I’d use for each. That would probably be more useful at this stage than just throwing a list of big communities at you.
That’s exactly the kind of audience/channel research I’m trying to do right now.
Before going further, do you already have 2–3 specific communities, newsletters or channels in mind that you think would be a strong fit for Luter?
I’d be very interested to see the kind of channels you’re thinking about.
A few that I’d look at for Luter specifically:
r/freelance — probably the broadest fit. There are already discussions around juggling multiple clients, switching between projects, and keeping tasks across different tools under control, which is very close to the problem Luter is solving.
r/Solopreneur — I’d test this for the independent professionals who are running the whole business themselves and have to balance client work with everything else.
Work Better by Anna Burgess Yang — this one is more of a content/newsletter angle, but the audience is very relevant. She writes specifically about solopreneurs managing multiple clients and the complexity that comes with it.
I wouldn’t approach these as “here’s another productivity tool.” I’d lead with the specific problem you’re validating — having several clients/projects competing for attention and not always knowing what actually deserves focus. That should make it easier to find the right beta users rather than just generating traffic.
The “single thing that deserves attention right now” is a stronger proposition than another unified workspace. The interesting validation question is whether people actually trust that recommendation enough to change what they were already planning to do. What are your beta testers currently using to decide what gets attention first?
That’s exactly the question I’d like to validate with the first beta users: whether they would trust Luter’s suggested focus enough to actually change what they were planning to work on. I also think your point about understanding how people currently choose their priorities is really useful — I’ll include that in the testing.
That’ll be interesting to see once the first users have tested it. If you’re open to continuing the conversation, feel free to drop me your email.
Thanks, Aryan. At this stage, what I really need most is help finding a few genuine beta users who can actually use Luter for a short period and give me practical feedback on whether it changes how they prioritize their work.
I’m less focused on founder consulting right now and more on reaching people who already struggle with task overload, prioritization, or deciding what deserves attention next.
If you know anyone who might fit that profile and would be open to testing Luter, an introduction would be genuinely useful.
That makes sense. The beta-user feedback should tell you much more than another founder conversation at this stage. I’ll keep Luter in mind if I come across someone who fits that profile.
I’d really appreciate that. Thank you very much!