MacroKitchen
Macronutrient-Based Advanced Recipe Search Engine
MacroKitchen has surpassed 100 paid users (concurrent, active subscriptions)! Still working on the next version and some updates, so not running ads/doing much in the way of marketing in this moment. This is primarily organic reach (search, some social media awareness, and word of mouth).
Looking forward to upgrading the experience and experimenting with some more intentional growth strategies in the near future!
This is our first month with over $1000 revenue, and we just passed 5000 active users. We have never run ads nor pushed majorly in the press or on socials - but we hope to after this next development period! Also grateful that I'd done a major audit on our biz ops software/systems and found some savings -- so the higher revenue is even more impactful!
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congrats friend! keep going!
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Thank you!! Just starting on 2.0 officially today 🤓
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Nice work. How are you getting traffic or how are users finding you? How much conversion you see as a percentage of traffic?
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Truly need to sit and reconfigure analytics or have some better internal measurements because there were definitely disparities! GA put conversion @ 11% (March) but based on # actual signups it was ~28% . And I’m trying to reach out to users now because a huge chunk of traffic came from Facebook, but it must have been a giant private group because I’m totally blind as to the source. Many users have found us through some social (Pinterest does well for new users) but primarily by a ton of referrals - especially from fitness /nutrition professionals to their communities. It’s been slower to grow this way (& had focus on other work so somewhat unintentional ), but benefit though has been a really, really organic audience that informs prod/mkt fit and future growth strategies :)
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After a huge jump in users/customers (still trying to figure out singular source-- it was not from a push on our end), we were featured as one of GrowthRanker's top growing startups that week (highest rank - 3 or 4) based on percentage increase in revenue. We also had a significant jump in page views, as well, which they factored in.
Writing this in 2018, I wish I'd better documented my takeaways (why this website is great) -- but, from the experience, I learned the importance of truly prepping for a great launch. We did fine for that particular day, but we could have really leveraged the coverage more!
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