How we delivered a powerfully simple ad blocking experience

After 18 months of work, we have released Magic Lasso Adblock v4.5, delivering a complete redesign of our user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac.

The goal of the re-design was to deliver a “powerfully simple ad blocking experience”. What does this mean in practice?

Firstly, all of the app’s functions have been simplified and placed into more intuitive groupings. Secondly, the redesign better surfaces and explains all of the app’s features. Finally, we’ve also focused on making advanced features, like Custom Rule creation, more accessible.

Read on to see how this was achieved.

https://www.magiclasso.co/insights/magic-lasso-redesigned/