
Mailboat
Making it extremely easy to send emails to SaaS customers
I began designing the overall layout of mailboat.io 2 weeks back
Designing the email architecture by carefully following the best practices was quite tricky. Finally managed to complete it by today.
Now making some improvements on the UI before finally launching the beta :)
After talking to potential customers & pondering over the vision for the product, I've begun working on the MVP of Mailboat to make it super simple to send emails custom made for SaaS products workflow
Hoping to release the private beta soon with the essential features!
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Nice, what is so special about "SaaS product workflows"? Why should I use your service rather than Convertkit / Mailchimp / etc?
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Good question, Benjamin.
So Mailchimp/Convertkit caters to a large audience who'd want to send marketing emails or setup email automation
With SaaS product workflows, requirements become totally different. It can be as simple as using a plaintext editor to send an email updates to customers/investors and can get as complex as segmenting & targeting customers under different cohorts like -> newly onboarded, under trial period, paid subscriber etc.
You could then send emails to them with the highest deliverability assured by the product :)
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The product I was originally working on, focused on collecting & embedding testimonials on customizable walls -> Famewall
After trying out a lot of tools, I found that most email tools were either too clunky & under-served the SaaS market or had major deliverability issues even if the emails were good enough
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I found it incredibly frustrating to send emails to customers for my previous product [Famewall](https://famewall.io) for different SaaS workflows like onboarding email, product update email etc.


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