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32 Comments

Crossed 100 paying customers!

It's not even one month after launching Mailbrew, and we've crossed the 100 paying subscribers mark ($900 MRR).

The split is almost exactly 50/50 yearly and monthly licenses. We're showing yearly billing by default in our upgrade page, so users see $8/m computer pricing by default.

We also think the no-credit-card trial of 21 days is working nicely, and we might experiment with 30 days soon.

Shoot some questions if you want to know anything!

, Co-founder and Designer of Icon for Mailbrew
Mailbrew
on March 26, 2020
  1. 7

    This sounds nice, but you said "it's not even a month" and "21 days trial". I would guess the subscriptions will be getting cancelled soon. Are you sure you are not in 900usd mrr with trials?

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      We have 0 refund requests so far, and the trial is without credit card so 100% of the users are committing to the subscriptions willingly (no tricks or dark pattern). So I completely trust the MRR Stripe is calculating for us ($970 now) and also revenues are very promising ($4k so far thanks to yearly plan sales).

      1. 4

        Hats off for you not getting card information for trial periods, i hate that in other products. Congratulations then, i think this has a huge potential.

  2. 1

    This is awesome! Congrats!
    Do you have good referral results?

  3. 1

    Hey Fabrizio. Love the design of the landing page, and the logo, simple yet elegant! I'll have to look at Gatsby, haven't had the chance to do that yet.

    Given your talent, I'd love your feedback on our upcoming landing page: https://www.indiehackers.com/post/would-love-to-hear-your-thoughts-ed343dcca4

  4. 1

    Awesome idea & the marketing copy on home page is very compelling.

    Are you worried that the platforms (reddit, twitter etc.) would block you in future if enough people start consuming their content via this model? This is effectively reducing user's time on their site thereby reducing their ad revenue.

    1. 1

      There are countless apps using their APIs in similar ways, and in some cases we had to go through an approval process to increase rate limit, so at this moment we feel that we're safe. That being said, we're trying to diversify services as much as possible, so that if one blocks us it's not going to be a huge problem.

  5. 1

    That's great news, congrats @linuz90

  6. 1

    Wow, awesome work! Beautiful site and great concept. Congrats on the milestone!

    I'd love to hear the answers/responses to some of the questions other folks have asked, when you get a chance to respond to them.

  7. 1

    Awesome job! Congrats :) Can you compare this experience to your previous products where you went thre "freemium" way?

    1. 1

      We've actually started freemium with this as well, but in the end we weren't seeing concrete advantages. With more network-based products it makes complete sense, but Mailbrew is more targeted for individual use right now and an free plan doesn't create meaningful growth and network effects to justify its costs.

  8. 1

    Congrats Fabrizio!
    I love what you did with the screenshot on your landing page, making it scrollable and giving visitors a chance to see what the result looks like. I’d imagine that converts pretty well.

    1. 1

      Thanks! I can't be sure that helps with conversion, but the idea was indeed to give you a better taste of the product, and hopefully convince you to try it.

  9. 1

    Congrats. What did you use to build the landing page?

    1. 1

      It's built with gatsby js, like all of our sites.

  10. 1

    Awesome stats. I assume you built an audience beforehand. If that's true, can you share a bit on that side (your way to build the audience)?

    1. 1

      Thanks! We've slowly built an audience in years since our original Boxy (the Inbox by Gmail client) launch. Getting emails of people who get your products and want to follow you becomes an essential assets for future launches. We now have 25k+ emails.

  11. 1

    Congrats and well done!

    What gave you the idea for Mailbrew?

    1. 2

      It was the natural evolution of unreadit.com. Specifically, we were looking ourselves for a way to follow topics and people and unplug from feeds at the same time, and since we love email we thought about using that for this purpose.

  12. 1

    Congrats! Mailbrew looks awesome :)

  13. 1

    Hey Fabrizio, congratulations on your milestone! I'm 15 and I just launched LoveYourLanding.com, an HTML website theme that helps developers and designers save countless hours of time so they can focus on building products. Would you mind reading my post about my story becoming a self-taught web developer?

  14. 1

    Nice product and design!
    Curious to know how this idea came to mind

  15. 1

    That’s a huge one, congratulations guys 🔥

  16. 1

    Congrats Fabrizio :)

  17. 1

    Congrats Fabrizio!

    Quick feedback: I couldn't see the number of trial days mentioned anywhere on the pricing page: https://paste.pics/8G7VX

    It's only mentioned AFTER clicking on "Start free trial". Might be more beneficial to mention it upfront :)

    1. 1

      You're totally right, I'll add it!

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    This comment was deleted 5 years ago.

    1. 1

      We read seekingalpha ;) But I'd love use Fabrizio's product for some niche staff, boolean search hacks for example, which I am a fan of. Well done, @linuz90. Not sure if you are monetizing free users with ads/sponsored content, I guess there should be potential for that.

      1. 1

        If you give me a couple of specific examples of what we can add on Mailbrew I'll discuss them with my co-founder. Thanks!

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    This comment was deleted 4 years ago.

    1. 1

      Thanks man! Right now we're seeing 10-15% signups coming from invites, and most of the rest from social shares/word of mouth.

      We've also created many landing pages on the site, one for each source. Example: https://mailbrew.com/hacker-news-newsletter

      We'll see if they also drive some traffic 🤞

      1. 1

        This comment was deleted 4 years ago.

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