For Mailbrew, we've decided to have a private beta for a few months instead of soft launching right away.
This meant we've been high-touch with our users, onboarding many of them manually, one-by-one.
But private beta also means you really want to get the word out, and instead things stay a little quiet.
Well, you might imagine our surprise when, after trying Mailbrew for a couple of weeks, Ruby on Rails creator and Basecamp founder David Heinemeier Hansson decided to tweet about it.
It was a great surprise and felt like an important validation of our product, and we're more excited than ever to get closer to shipping it to the public.