Mailingale

Most email marketing platforms want you to send through their servers, build their sender reputation, and trust their black box when a campaign underperforms. That arrangement works fine — right up until you need to leave. Your list comes with you. Your sending reputation doesn’t.

Today we’re launching Mailingale, an email marketing platform built on a different premise: the sending infrastructure should be yours, and the platform on top of it should tell you the truth about what happened after you hit send.

The idea: bring your own sending

Mailingale connects to the SMTP relay or Amazon SES account you already control. You keep the credentials, you keep the reputation, and if you ever want to switch platforms again, your sending history isn’t stranded inside someone else’s walled garden.

If you don’t have a sending server yet, that’s not a dead end — Mailingale’s team will help you get one set up. Credentials are verified before your first send goes out, so there’s no guessing whether the connection actually works.

On top of that connection, Mailingale handles everything a marketing platform is supposed to handle: your subscriber list, your campaigns, your templates, and — this is the part most tools quietly skip — an honest report of what your sending setup can and can’t actually tell you.

Deliverability reporting that admits its limits

Every sending domain gets SPF, DKIM, and DMARC diagnosed against the real records, plus a spam-complaint check against Gmail and Yahoo’s thresholds. But Mailingale doesn’t pretend to know things it can’t. If you’re sending through a generic SMTP relay rather than Amazon SES, the platform says so plainly: SMTP relays don’t report spam complaints back, because only Amazon SES exposes that data through its bounce-and-complaint webhook. Most platforms would either fake a number or bury the caveat in a help article. Mailingale puts it in the panel itself.

That same instinct — report the truth, not a flattering approximation — shows up in the campaign stats: opens from Apple Mail Privacy Protection are counted separately from real human opens, so your engagement numbers aren’t quietly inflated by a proxy pixel.

What’s actually in the product

Nothing here is a roadmap promise — it’s shipped and working:

• List building — CSV import with field mapping, tagging, and segmentation on anything from custom fields to engagement history. Double opt-in and a hosted preference centre keep your list consented, not just collected.

• A real email builder — block-based sections, a starter template gallery, dark-mode preview, and HTML import, output as actual email-safe HTML (tables and inline styles), not a webpage awkwardly squeezed into an inbox.

• RSS to email — point Mailingale at a feed, and every new post goes out as its own campaign, with the template, audience, and sending server chosen once. Pause and resume without dumping a backlog of old posts on your list.

• Compliance built in — one-click unsubscribe per RFC 8058 on every campaign, a hosted preference centre, and per-link click tracking with unique and total counts.

• Developer access — API keys with per-key last-used tracking, and outbound webhooks that are HMAC-signed, with the last delivery outcome visible on every endpoint.

Pricing that scales with your list, not with feature gates

Every plan — including free — includes every feature. Tiers only change how much you can send: You can check Mailingale pricing from here.

The free plan has no time limit and no card required — it’s meant to be a real starting point, not a seven-day trial with a countdown clock. And unsubscribed, bounced, or complained contacts don’t count against your subscriber cap; they’re kept as suppression records instead, so a future re-import can’t accidentally resurrect them.

Who this is for

Mailingale makes the most sense if any of this sounds familiar:

• You already run transactional or marketing email through your own SMTP relay or SES and don’t want a second, disconnected sending identity to manage.

• You’ve been burned by a platform that changed its pricing or free-tier limits with little warning, and you want your sending reputation to survive the next switch.

• You want deliverability data you can actually act on, not a vanity dashboard that rounds every number up.

Try it

Mailingale is live now at mailingale.com. Connect a sending server, import your list, and send your first campaign on infrastructure that answers to you — starting free, no card required.

Start free →