MailMaestro Pro unlocked, Referral Program Launched

It's time.

The moment our team has been working on these past 8 months is here. Our used-to-be free add-in will be a paid product now. For 8 months, we have built a 10k user list, and now it will be a pivotal moment for us as we will now start limiting usage of our add-in into a 2-week trial. We'll start seeing churns, inactivity, drop on usage, etc.

We've launched a referral program at the same time (https://referral.maestrolabs.com/) so that our users who don't want to pay can still extend their free access indefinitely, which means for every person who downloads MailMaestro through their referral links, both of them will get 2 weeks additional.

While we're getting tons of signups for the referral program, sadly the downloads aren't keeping up.

Out of 10k users we've had up until this point, we were only able to convert roughly 120 users to upgrade, and very little number of people to actually get their friends and colleagues to download our AI. What are your thoughts? Is this number healthy or normal? Note that we have never done any paid ads.