Marketeer

We've overhauled the entire system per feedback we've been receiving from our customers and based on interviews with leads.

This new pivot puts marketing funnels and content education as the core offering of our platform. These are the two problems that our ideal customers face.

Marketing Funnels are basically the roads that people follow to go from a lead to a converted customer. A conversion usually a sale or a sign up for a newsletter for instance. Funnels can include Ads, landing pages, lists, and emails or sms messages, all things which we've already built out in our previous pivots.

Content is the 2nd major problem that our ideal customer faces. They simply are floundering with their content that they're posting because they both don't understand the different types of content that should be created and when to use said content.

These ideas are definitely still in development but we've seen an uptick in interest since we've made this pivot and changed our messaging.

We've released a new on-boarding sequence that includes a call with a free assessment of your marketing situation at the end. This will be used as a free lead magnet and also a way to learn about our customers.

We've been iterating everyday improving the platform's deliverability and core systems for our SMS and email tools. We're approaching our official product launch to the public.

We've hired a marketer full-time to help us grow the app and have put a full-fledged content strategy together. This is an area that we've lacked in in the past and so we are excited to have a strategy laid out ahead of us before we even launch!

We released Marketeer to our inner circle of power users to start using and vetting. The goal here is to learn from their usage and gain word-of-mouth traction.

Time to get testing!