MarketezeAI
AI-powered marketing platform
Hey IH fam 👋
Background: I used to work with SMBs and the conversation was always the same:
Them: "We need help with marketing" Me: "Cool, here's a strategy. That'll be £X, and execution will be £2k+/month" Them: ghost
They couldn't afford it. I couldn't make it profitable at lower rates. Everyone loses.
So I built Marketeze.ai - basically an AI marketing assistant that handles:
90-day strategy generation (literally 60 seconds)
Content creation (blogs, social, emails)
Keyword research
Competitor tracking
Analytics
Priced it from £49/month because that's what those business owners could actually afford.
The interesting part: I thought I'd attract solo business owners, but I'm getting a lot of interest from other freelance marketers who want to serve smaller clients without hiring a team, and developers looking for a great strategy to help market their product.
The challenge: Balancing between "affordable automation" and not cannibalising higher-value agency work. Still figuring out positioning.
Questions for you:
Anyone else solving the "good service is too expensive" problem in their niche?
How do you price when you're using AI to deliver 10x faster?
Is there a risk of racing to the bottom with AI-powered services?
Would love to hear how others are thinking about this. Link in bio if you want to check it out, but genuinely just curious about the broader pricing/positioning question.
2 Comments
May I ask a question? Does your product rely primarily on AI tools? Would adopting AI-generated marketing strategies affect the perceived credibility or brand authority of my product? I’m showcasing a gaming website.
Great question - this is something I've thought about a lot.
Short answer: The AI handles the strategy and execution mechanics, but YOUR brand voice, expertise, and authority stay front and centre.
Here's how it works:
- You input your brand voice, tone, and key messaging
- The AI builds strategy based on what's working in your niche (gaming content)
- It generates content drafts, but you review/edit before publishing
- Think of it as a strategic assistant, not a replacement for you
For a gaming website specifically:
The AI would analyse what's trending in gaming, suggest content topics your audience cares about, and help you maintain consistency - but it's not writing generic "10 tips for gamers" content. It adapts to YOUR style.
The credibility piece:
Your audience doesn't care if you used AI to research trending topics or draft an outline - they care if the final content is valuable, authentic, and sounds like YOU. The AI helps you show up consistently without burning out.
Some of our best beta test users are content creators who use it to handle the strategic/research grind so they can focus on the creative parts that showcase their expertise.
Does that help? Happy to dig deeper on the gaming website angle if you want specifics.