13,000 Email Subscribers
by Harry DryMarketing Examples email list just hit the 13,000 mark. Here's the last 30 days growth. And a couple of highlights:
Negative subscribers
A week ago I went backwards in subscribers for the first time. 50 unsubscribes. Just 25 new subscribes. A net loss.
Setbacks are opportunities. I learnt that people find long emails daunting ...
Encourage forwarding to balance unsubscribes
My unsubscribe rate is between 0.2-0.4% per email. With a list of 13k this is ~40 people.
To balance unsubscribes I encourage subscribers to forward to friends. If you write great email's good this works:
Quality gets rewarded
The focus of Marketing Examples has always been quality at all costs. The downside is fewer articles and less organic traffic.
But the upside is if you have a reputation for quality you expose yourself to big growth spikes.
e.g. - A fortnight ago Noah Kagan shared my site with his big email list. This doesn't happen to sites which prioritise quantity over quality. A tweet from Courtland comes to mind:
Just get started
if you want to grow an email list just get started is the best advice out there.
Email lists don't “blow up” in the way that YouTube channels do. It's a slow game and it can feel like you're plodding on. But if you plod on long enough you'll make it to several thousand subscribers.
And finally, if you'd like to learn more about marketing from short pratical tips, please do check out Marketing Examples and also perhaps the email list.
Any questions let me know in the comments :)
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Quality over quantity is the way to go. Good job 🙂
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Facts. Direction more important than speed.
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Congratulations Harry! You deserve all the success you are getting. Marketing Examples is a great site!
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Thank you kind sir
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That’s a nice looking chart 📈
Love the quality of what you’re putting out there and I get a lot of value from it. Thanks!
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Cheers Paul. Appreciated.
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Great stuff Harry, subscribed to your newsletter and its high quality. Keep up the great work 👍
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Cheers Yarty. More coming :)
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Sick stuff! I remember how ME started with only a few examples and I wanted to read more. Glad that the quality has stayed the same.
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Hahah - made me smile! thank youu
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raisin’ a glass for you over here in New York 🥂
good shit-
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Cheers Anthony. Thank you man. You're up early in NYC! I still haven't had breakfast.
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yea man
recording part 2 of this thing I'm doing before I gotta go to "remote class" at 11am lol
part 2 of this: https://www.indiehackers.com/post/building-a-saas-in-public-follow-my-progress-d7aa038506
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Hey Harry, great job with the newsletter and congrats on the the huge milestone!
I'm curious if you're able to make a living from sponsorships or if you have multiple income streams? Roughly speaking, it might help folks correlate followership with income potential. Thanks!
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Appreciated. Thank you
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Hey Harry! Thanks for this, I'm planning to soft-launch an app of my own, it's related to e-commerce, I am just looking forward to launching it from my home so keeping that in mind how do you think I should approach with 0 marketing budget, maybe if you have any tips it'll be much appreciated. I'm also new to IH, just been a few days, so I might be missing something on IH itself? Also..followed!
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That's a really really broad question. I don't really know where to begin. Depends on your price point. My first steps might be sharing it on Indie Hackers / with your target audience in a very low key way and seeing what people say ...
And then when you come to launch you might have a few fans willing to propel you.
Also, I don't really believe in big launches. Don't put too much stock on them. And Product Hunt is definately a good idea at some point. But worth getting some fans before then ...
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oh okay, yes that's really helpful I would love to get to know more as I go along this process.
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Congrats, Harry! Do you know where the unsubscribes came from? And totally agree newsletters are a slow game. But it's a ton of fun :)
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Thank you Irma. And just people from my email list. Don't know specifically any more
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What software are you using to track the follower counts in that first screenshot?
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That's email subscribers not followers. And I use Email Octopus. To track followers would advise Social Blade.
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Hah apologies. Thanks for the reply!
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Congrats!
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This comment was deleted 6 years ago.
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Cheer Mr Conway!
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