21,000 email subscribers!
by Harry DryHello Hello!
My marketing newsletter hit 21,000 subscribers!
It’s been a long road. But, a straight road. I found a formula. And stuck to it. Write. Promote. Write. Promote. Write. Promote.
I remember Indie Hackers put on a group chat with James Clear last year. He was on 200k subscribers. That number sounded absurd to me. I asked him how he did it. He told me he'd written two articles a week for 5 years.
I realise that I keep doing what I'm doing I'll be on around 200k subscribers after 5 years ...
50% of any success is down to consistency.
My newsletter is my content marketing
If i tried to do content marketing and write a newsletter both would be half as good.
So I work really hard on one article. Try and make it awesome. And then it doubles as my content marketing.
50 hardcore fans and you're rolling
Thousands of articles get published each day:
* 95% barely get read
- 4% do well
- 1% take off
If you've got 50 hardcore fans you can get in that 4% category EVERY time. Cause they'll share your article. And talk about it.
You earn them by going BIG. Writing something so good you can’t get ignore you. Also, by interacting. Taking people on your journey with you.
Thank you for reading. If you'd like to check out my newsletter it's here. Any questions let me know. I'll be back at 25,000!
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Marketing Examples is one of my favorite newsletters. Keep up the great work Harry!
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Cheers Richard!
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Congrats Harry! I've learned a lot from you in the past month since I found out about you and I've been following your approach closely. You're my distant learning instructor except that you don't know it 😂
By the way, your writing tips on twitter are gold.
Three questions:
-How did you get your first 50 hardcore fans?
-Do you have one steady platform to engage with users or do you use multiple channels? I feel like engaging through multiple channels is a whole job by itself.
-How did you grow your twitter following? I recently started on Twitter and I've read all kinds of things like comment on a famous person's tweets, retweet others, like a lot of tweets, etc. But these things don't seem to have made any difference for me.Thanks again!
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cheers.
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people followed me after i wrote this story about a dating app i built for Kanye West fans. around 50 followed marketing examples cause of it. slowly but surely turned into fans. one on one email helps with that.
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i engage everywhere i post. twitter / reddit / IH / email / fb groups
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you need to be able to answer the question, “why should someone follow me” . Then consistently create content that supports that why. Also make online friends. your first 100 followers can just be 50 Indie Hackers ... there's always threads about boosting each others twitter flying round
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Just read the Kanye story. You are one helluva guy!
But more than that you are a master at storytelling.
Thanks again for all the tips!
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Big thumbs up, Harry. You've been killing it while remaining transparent, trustworthy, and helpful in the process. Can't wait to see where you end up in a year from now.
Keep it up! 👍
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Cheers Jasper. Lovely comment. Appreciate it
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I subscribed today. Wondering if I'm the 21,000th 😅
Congratulations though! For the effort you put in, that number probably lacks a 0 (or 2 or more may be).
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Oh awesome. Thanks Rajat. I think in business you tend to get what you deserve. When I get the extra 0 I'll deserve it.
Appreciated!
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I love it! keep at it Harry!
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Cheers for the encouragement. I will :)
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This is great, keep at it @harrydry. And I 100% agree, consistency is what makes all the difference.
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Keep up the great work Harry! Your content is very useful, well done! I have a quick question if you don't mind: What tools do you use to create your infographics with all the highlighted text/examples and side-by-side bad/good examples?
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I'm one of the 21.000 HAPPY subscribers with 100% open rate from your newsletters! Keep it up!
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The content is great. I just subscribed. Keep up the good work :-)
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Thanks Lincoln. Appreciated
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wow ! what do you think about mine ? I just started but it's taking off.
example of a post here : https://outsideplatoscave.substack.com/p/outside-platos-cave-4
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Congratulations on the milestone, Harry! I remember Yeezy.dating, and it was great to read through your story this morning and learn about what you went through. I just subscribed - I'm excited to learn from you and wish you continued success.
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Congrats Harry! I love reading the newsletter.
How has revenue grown with subscriber growth?
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Congrats brotha!
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Congrats Harry!
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You're a Wizard Harry... a marketing wizard. Marketing Examples is one of my favourite newsletter :)
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Congratulations Harry, you were a solid reason for me to start Indieletters. And I am faaaaaaaar faaaaaar away with 147 subs in 21 days.
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thats not a bad start at all! Keep chopping wood!
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you deserve every bit of success, I am following you since you wrote about getting ur first 1k I guess or so. I really see how much of hardwork do u put in your work, keep it up (Y)
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Cheers Belal. Appreciate it.
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Nice one! And well deserved. Always impressed by the consistency and quality of your writing.
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Congratulations, Harry! 🎉 That’s absolutely stunning growth for a year!
Marketing Examples is hands down one of my favorite online marketing resources. I don’t regularly read many newsletters I’m subscribed to, but I think I’ve read just about all of your emails. Love how direct and actionable your tips are.
Still need to implement a ton of them, but I’m just grateful that your newsletter is forcing me to repeatedly think about marketing strategy.
Keep up the awesome work!
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Thank you Amy. Lovely message. Appreciate it
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Hi Harry,
Really interesting and insightful content. I wonder what your family and friends thought of your project initially.
Congrats.
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!!!!!!!! Congrats Harry !
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Cheers Michael :)
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Congrats Harry! I personally know the tips and examples you've given over the last few months have helped grown Blook.
I appreciate the work, keep it up! See you at 200k :)
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Great to hear Pedro!
Thank you. And good luck growing Blook!
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Been a huge fan of you since the early days. Keep it up. Very inspiring!
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Thanks Dhruvg!
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I'm looking forward to the big bash at 200k ;)
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Well done Harry!
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Congratulations Harry! You do write great, concise content.
You're also a legend on Twitter, so well deserved : )
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Glad your enjoying it Craig!
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