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32 Comments

My newsletter reached 42,000!

Good afternoon comrades!

My Marketing Examples newsletter reached the 42,000 mark!

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I explained how I grew my newsletter to 20,000 in this case study.

TLDR. My newsletter is my content marketing. I share it across the internet. And then ask if people would like to subscribe.

And... to be honest, the strategy hasn't really changed.

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If there's a lesson, maybe it's go all in. I've haven't started a podcast. I stopped doing YouTube. I've turned down every consultancy gig.

Oh, here's something. I did change my newsletter popup. I wanted to make it vibrant. That improved conversion by 40% or so!

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And The Hustle featured me in their newsletter. Which gave me a lovely boost!

4 months ago I told myself 50k for the year would be awesome. So I've got 8,000 more to go! The race is on.

If you'd like to learn more about marketing from one real world example each each week perhaps you'd like to subscribe. It's a friendly place.

Thanks for reading :)

, Founder of Icon for Marketing Examples
Marketing Examples
on November 13, 2020
  1. 4

    Incredible man, fully deserved. When I clicked on the IH post I was expecting just to upvote and move on, but was impressed by the effort put into creating the images and explaining how you got there. You certainly practice what you preach. It's been an absolute pleasure to host you on 2 podcasts so far, and it's been fun to see your journey since then.

    1. 1

      James! Lovely words. Thank you. Look forward to catching up IRL. Both podcasts were a pleasure

  2. 1

    love the diagram -- I think your point that value is created on via engagement on forums, and then summarized via articles, is both right, and also misunderstood by a lot of people who write online in a 'long-form first' mode. (me included)

  3. 1

    Hey @harrydry, I just wanted to let you know I think you are a genius.

    Your before and afters on copy writing are amazing. You are the go to guy for landing page conversions.

    PS: Nice work guessing the FAST conversion example, I thought for sure it was going to be 25% better conversion rate one. Clearly I no nothing. haha

    @harrydry I have a selfish question for you (combined with a bribe).

    Will you take a peak at HelloMedian.com and do a before and after? Please?

    In return, I would gladly give you free access to the software for life. 😁

    Let me know if we can make that happen.

    Cheers,
    Spencer Scott

  4. 1

    Thank you for the insight and also for the awesome content in your newsletter! 👏

  5. 1

    shit is just getting started! man, so encouraging!

  6. 1

    There is so much to learn from just your journey, let alone the actual marketing content you’re putting out! Inspires me to do the same.

    And you’ll hit the 50k mark by dec. I have no doubt. All the best!

  7. 1

    Really love how you simplify things before you put it out. I’m curious

    1. How do you KNOW it’s good content before you publish it?
    2. Before you even start creating a piece, how do you KNOW you’d be able to create something awesome?

    I ask because I feel I haven’t read / seen a single piece of content that isn’t 10/10 from you. Does that come with expertise you think or just doing the research well before hitting publish? Thanks!!

  8. 1

    @harrydry - Where does Zest come into the equation for you?

  9. 1

    Well done Harry! Well deserved, your content is engaging and at a consistent high-level. What do you use for your visuals?

  10. 1

    I do subscribe to ur newsletter and it has helped me a lot.

  11. 1

    I love your newsletter pop up, and your newsletter. I just subscribed!

  12. 1

    TBH its honestly one of the best - so 50k is defs doable

  13. 1

    Well done Harry, awesome work mate :)

  14. 1

    That's awesome, Congrats Harry! Thanks for the great break down too.

  15. 1

    As always, great, concise article. You know how to deliver value! Go Harry, go!

  16. 1

    Well done, thanks for the article.

  17. 1

    One of the best newsletters out there. Major congrats, Harry.

    1. 2

      thank you O' Imperial Leader!

  18. 1

    Loved the case study - going to try redirecting conversation for newsletter articles into my Twitter thread.

  19. 1

    Congrats man!

    Did The Hustle just feature you on their own? Or was it a marketing swap like with Exploding Topics?

    1. 1

      Cheers Davis :)

      Just a random lucky one!

      1. 1

        They randomly found you and featured you? that is awesome dude

  20. 1

    That's great to know re the pop-up - will have to try that too