20 Case Studies published
by Harry DryAfter publishing my latest case study on Costly Signalling Theory this morning, I look at my site and I see 20 beautiful pieces up there! A nice landmark!
Being honest, this did take longer than I envisioned (I suppose everything does). The plan was originally to do one a day and keep them much shorter but I've got bogged down in longer, more technical pieces.
Having said that I'm still happy with my consistency. My slow and steady pace has got me there in the end and I never sacrificed on quality which I think is important.
I think for the next ten at least I'm going to try some shorter pieces however, as it's worth experimenting which style goes down best.
-
7
Hey Harry,
Absolutely loving the content you're putting out there! I know I already complimented you several times, but honestly, Marketing Examples has started to be one of my favorite blogs to follow.
It's nice to have a break from all the marketing blogs that used to be great and now just put out "9 Ways to grow your Facebook group" and pump out 9 examples that we already know.
Keep it going. I know it may seem great to publish an article a day, but I believe the in-depth articles are so much better than the shorter articles you might publish once you are doing one a day.
The quality of the articles is very high and every article I read gives me some great new thoughts for my own projects and for my clients, especially the Reddit self-promotion one -> https://marketingexamples.com/content/self-promote-on-reddit
Looking forward to the article on HackerNews! And the article you'll write in a year from now titled "How MarketingExamples got its first million unique visitors." ;)
-
1
Frank! Frank! Frank!
Reading this was the most I've smiled this whole weekend. Just shared it with my parents. Honestly, such a lovely message. Genuinely, really thank you very much.
Also, that's really great feedback about preferring the longer articles over the shorter ones. Being honest I do think I need to pick up the pace and provide a little balance. But that's very helpful.
There's some exciting news coming next week which should allow me to pick up the pace. Stay tuned!
-
1
No worries, mate. Meant every word of it. Just got Alchemy on Audible because of your last article by the way. Thanks for the recommendation, will be a good listen on my commute next week.
-
1
Nice one.
I'd actually recommend this interview with Rory Sutherland before Alchemy.
https://fs.blog/rory-sutherland/
it should be on Spotify. Really really gripping. Alchemy is great, but I think this interview is Sutherland at his best . If you listen, let me know what you think :)
-
-
1
I agree with Frank. I wouldn’t publish everyday, I would go with 1 amazing piece a week and focus the rest of the time on promoting it!
People get bored easily and if you publish everyday after a while they’ll get used to it and you’ll become invisible (trust me, I tried!).
-
1
Thanks Andrea! Interesting insight.
What blog was that for if you don't mind me asking?
-
1
It was an old client of mine in a completely different niche.
In my opinion, publishing everyday can be good if you goal is to increase your content volume and get more traffic through search.
But in that case, our goal was to generate shares, buzz and word of mouth through social, and we found that more than one or two pieces of content a week was too much and our target audience stopped responding,
However since every niche is different you should probably test it 😉
-
1
completely agree with the organic search point.
and yeah, interesting that you oversaturated. also agree i need to test it
-
-
-
-
-
-
2
Awesome article Harry! Lots of really useful information in this!
I've got Alchemy by Rory Sutherland sitting on my shelf... Need to get round to reading it :)
-
1
Thanks Callum. Well, I've actually got the audio book
Because Rory's voice is so rich haha! I'd highly recommend this conversation with Rory Siutherland and Shane Parrish. Really good => https://fs.blog/rory-sutherland/
-
1
Ooh the audio book might be a good shout haha!
Awesome I'll give the other link a listen. Cheers mate!
-
-
-
2
Really good content! Already forwarded it to my company's slack.
-
1
That's awesome. Thanks for the compliment Shash :)
-
1
Hey I was browsing the site through my phone(iphone SE, brave browser) and the modal popup prevents me from going back to the article list after reading an article. Also, when opening the website, the website width is slightly bigger than the screen width, not sure why.
-
1
Haha! Thanks for pointing out Shash! Damn, sorry about that.
Will try and fix for iPhone SE today. Or perhaps it's Brave browser. I haven't really tested on it.
-
1
Its most likely because the iphone SE has a really limited real screen estate. Maybe making the modal scrollable under 360px width media query should fix that.
-
-
-
-
