2000 Twitter Followers!
by Harry DryLate last night the Marketing Examples twitter reached the 2000 mark! I found out cause my Dad sent me an email with the subject line, "WOW 2000 on TWITTER......GREAT JOB" and then no text in the actual email. He often writes the whole email out in the subject line.
To be honest, I've been making a deliberate effort to spend less time on Twitter. Since Product Hunt I've had a hell of a lot of notifications and for three days straight they completely hijacked my productivity.
I started craving the "quick buzz" of someone RT'ing an article, or tweet getting liked. And this came at the expense of doing any meaningful work. I'm now experimenting with Ben Grosser's Demetricator, which hides all the numbers from twitter.
In terms of how I got my last 500 followers in just 8 days:
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Product Hunt played a big role. I had a lot of new email sign ups and in my welcome email I suggest, "checking out the Twitter Page". I track that 209 / 1274 who opened the email clicked on the Twitter link.
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The remaining 300 came from people sharing my threads and other accounts tweeting about Marketing Examples. Creating something valuable is really the best marketing strategy. People are happy to shout about it.
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Finally it's all about creating an account that people actually want to follow. I offer value directIy on Twitter. If I was just using Twitter to farm people to my website to read the case it wouldn't work as well. They can read the thread summaries on Twitter.
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Great work. I’m still following your tactic of sharing content from my newsletter as threads. Seeing a steady uptick of followers.
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Good stuff. I just had a look at one of your threads. Really enjoyed the content. Just a few pointers on how you package it.
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Your goal is Retweets. That's what really will grow your account. And the tweet you want to be RT'd is that first tweet in your thread. So it's crucial that that tweet is as clean as possible. People like to RT pure crystal meth. Example here.
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So in your example, I would remove the big image, remove the tags, remove the hashtag and strip back to it's simplest form. All the tags look too much like an advert. People don't want to Retweet that.
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You're spot on tagging. But what I do is I tag at the end in a thank you tweet. This way they still get the "tag notification". But your thread looks pure and clean.
Apologies for the unsolicited advice. There's no right way to do it. So, feel free to ignore all of this :) This is an example of a great podcast summary thread to perhaps emulate. And the poster ignores most of my advice.
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This is really awesome advice harry. Have you considered adding a "Marketing Tactics" section where you do a quick dot point summary of how to execute strategies like this?
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Thanks Ross. And nice idea. I hadn't before now. Definitely something to think abou!
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Unsolicited advice is most welcome. 👍
Will try that format when I share over the next few days.
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Haha - Sweet. Will be looking out. Also, stick with it. There's lots of variance involved. Those first 200 followers are the toughest!
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Congrats on the milestone! I'm jealous that your dad even knows what twitter is!
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hahah!
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This is just amazing. I love the content that you shared in the account. Pretty cool.
