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500 twitter followers

Got about 100 new twitter followers yesterday, meaning the Marketing Examples twitter powered over the 500 mark last night. From 0 - 557 in 28 days :)

Here's an explanation of why I'm growing the twitter so well:

  • You have to give people a reason to follow your account. This is the most important thing. For example, with marketing examples the purpose of my account is crystal clear - I write high quality threads about great marketing. If you want to read high quality threads about great marketing then follow ...

  • The name of my twitter account being Marketing Examples massively reinforces this. It does what it says on the tin. People know exactly what they're getting into.

  • Threads. Threads on twitter are an absolute superpower. People RT threads far more than they'll RT isolated tweets. And everything I tweet is in thread format.

  • The quality of your tweets matters. Each thread is a summary of an article. The articles take around 5 hours to write and summarising into a thread takes another hour to put together. So, I'm not just tweeting random thoughts. Each thread has minimum 6 hours total work put into it. The last thread I wrote took me 12 hours and spanned over two days. Fortunately got RT'd by a big Nigerian entrepreneur (so it spread) I'm not fetishising hard work here, I'm just saying that if I was just knocking out tweets left and right I don't think this would work.

  • In my actual tweets I'm copying the style of the Refactoring UI guys. Lots of explanatory images. Really detailed. Chilled language. What they did with design I'm trying to replicate with marketing.

Ok, so how can apply this to my startup? Well, if you run a startup for digital Nomads for example. A twitter thread on: 20 lessons I've learnt living as a digital nomad for the last 5 years would be the ticket. Or if you run a business like Indie Hackers, a thread titled: The top 10 most profitable bootstrapped business

  1. 4

    I like what you are doing and I’m curious about how you plan to monetize this project.

    Indie Hackers (before the acquisition) and Starter Story went with sponsored posts. Other similar websites sell membership or premium features.

    What’s on your mind? 😀

    1. 1

      Haha! Been thinking about this a lot. I'm very open to advice here. So anyone feel free to jump in.

      The short term priority is getting to a few thousand twitter + email subscribers ... .

      At that point I'll take stock and evaluate my options. As you said, there's some great similar bootstrapped business' which started off getting an audience by producing valuable content and later morphed into something much bigger.

      Nomad List, Game Quitters, IH, Starter Story etc ...

      So I think I'll look at them in more detail and try to see the best option. I'd love to try and start off with a marketing company sponsoring just to get take the pressure off. But that might be easier said than done.

  2. 4

    Thanks for the insights and congrats to your growth!

    I like the workflow where you start with an article and the Twitter thread is basically a summary of the key points and that you link to the full article at the end. Much value in there and the users can decide how to consume the content.

    1. 2

      Yep. 100%!

      I think more blog posts should be "converted" this way. I originally thought the threads could be too long (but it looks like people are ok with it).

      And thank you very much :)

    2. 2

      #learnings #marketing

      Insight: threads on Twitter work best.
      Action: take whole articles and put the key points in a Twitter thread; with a link to the article at the end of the thread.

  3. 4

    Nice. I’m actually approaching 500 followers within 30 days simply following, messaging and engaging with likeminded entrepreneurs. I hope to amplify this when the monolyth blog goes live with at least two
    Posts of quality content each week. 🙌

    1. 1

      interesting - there's certainly no right way to do it.

  4. 2

    Fascinating! Really dig the 140canvas idea! That's so clever. I love it when there's a connection between the online and offline. A podcaster recently sent me a postcard all the way from South Africa to the US and it made me a bigger fan for sure.

    1. 2

      that's really cool.

      you mind if i email you about that postcard? might write about it haha!

    1. 1

      Thanks Anthony 🙌

  5. 1

    Well done Harry, just read your thread on Thomas Cook. Great work!

    1. 1

      Alright Craig. Thanks a lot for your kind words Sir. Genuinely means a lot. If you wanna brainstorm marketing for logobly happy on email im about

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