Got about 100 new twitter followers yesterday, meaning the Marketing Examples twitter powered over the 500 mark last night. From 0 - 557 in 28 days :)
Here's an explanation of why I'm growing the twitter so well:
You have to give people a reason to follow your account. This is the most important thing. For example, with marketing examples the purpose of my account is crystal clear - I write high quality threads about great marketing. If you want to read high quality threads about great marketing then follow ...
The name of my twitter account being Marketing Examples massively reinforces this. It does what it says on the tin. People know exactly what they're getting into.
Threads. Threads on twitter are an absolute superpower. People RT threads far more than they'll RT isolated tweets. And everything I tweet is in thread format.
The quality of your tweets matters. Each thread is a summary of an article. The articles take around 5 hours to write and summarising into a thread takes another hour to put together. So, I'm not just tweeting random thoughts. Each thread has minimum 6 hours total work put into it. The last thread I wrote took me 12 hours and spanned over two days. Fortunately got RT'd by a big Nigerian entrepreneur (so it spread) I'm not fetishising hard work here, I'm just saying that if I was just knocking out tweets left and right I don't think this would work.
In my actual tweets I'm copying the style of the Refactoring UI guys. Lots of explanatory images. Really detailed. Chilled language. What they did with design I'm trying to replicate with marketing.
Ok, so how can apply this to my startup? Well, if you run a startup for digital Nomads for example. A twitter thread on: 20 lessons I've learnt living as a digital nomad for the last 5 years would be the ticket. Or if you run a business like Indie Hackers, a thread titled: The top 10 most profitable bootstrapped business