January 5, 2020

8000 Twitter Followers

Harry Dry @harrydry

This morning the Marketing Examples Twitter account reached 8000 followers. Here's the story:

The quick tip approach

I haven't been writing so many longer articles because, well ... Christmas. So instead, my focus has been on making quick marketing tips for Twitter.

People retweeting your tweets is what gets you followers. And people like to retweet quick tips. It's pretty much that simple.

The key is consistency. Consistently on brand. Consistently high quality. Pick your area of expertise. Commit to posting 3-7 useful tips each week. Don't ask for anything in return.

Wes Bos, Ahrefs, Steve Schoger, Matthew Kobach are all masters of this approach. (linked tips) I've just copied their style and applied it to marketing. Here's an example:

alt text

Reusing the tips

When I was first making the tips I'd just post them on Twitter. I soon realised what a waste that was. Now I post them in plenty of different watering holes: Slack, Facebook, LinkedIn, etc ...

No one likes a self promoter, so I just add my website url and twitter handle at the bottom of the image. This saves me having to say “Oh, btw, I also have this website you should check out ...” Here's a recent tip I made for Twitter but shared in dozens of Facebook groups:

alt text

When I reach around 50 marketing tips I'm going to bundle them all together and “launch” as a free eBook type thing.

Let your blog/YouTube feed your Twitter

Your tips don't have to be original. For example, I once wrote an article with 7 practical copywriting tips.

I then broke the best tips from the article into stand alone tweets. It works!

A company like MakerPad are a perfect fit. Countless no code material. Just a matter of re-packaging for Twitter.

And finally ...

People do not follow you to be advertised to. You can't force it. Consistently add value and people will check you out because they want to.

If you'd like to peruse my quick marketing tips I made a Twitter moment with them al on :)

Thanks for reading. Over and out

  1. 3

    So glad I found this. Thanks for sharing!

    1. 1

      Cheers Tom. Appreciated. Good luck :)

  2. 2

    Following Marketing Examples, now I'm writing better marketing copies, tweets.

    First, I found it here on Indie Hackers.

    1. 1

      Love it! Bless Indie Hackers for giving people a chance to discover!

      1. 2

        Sure :-) They are doing great work....

  3. 2

    This is beautiful and exactly what I needed. I've been making small, bite-sized animated videos that I plan to release.

    Have you tried video formats or has it been exclusively pictures / text?

    1. 2

      Cheers Jerry. Appreciated. Good luck with the animations. Yep done three videos:

      How does Steve Jobs make an iPad sound cheap?
      The Instagram Priest
      How to do cold sales

      I think casual works quite well.

      1. 1

        Those videos are great, thanks!

  4. 2

    Excellent ideas, thanks!

    1. 1

      Cheers Rik!

  5. 2

    Big fan Harry :D

    1. 1

      Cheers David. Appreciated.

  6. 2

    I love your marketing examples site, read some cool stuff on there before!

    Thanks for the tips, they came at the perfect time for me as I have just started using twitter and thinking about creating an audience yesterday 🤔

    1. 2

      Thank you Cristian. Good luck. Different strategies for every account work best. Firstly, I'd advise looking at the twitter strategies of all your competitors. And seeing what works and what doesn't.

      And also definitely worth experimenting with content / platform as well.

  7. 1

    Excellent as always @harrydry!

    I've seen this concept before, and it works. It also falls under the principle of "help people where they are." People are on Twitter to be on Twitter, not your blog. Linking directly to it won't do anything. You need to pique their curiosity with good tweets.

    1. 2

      Cheers Ryan and 100%. Adam Wathan's good old saying time after after. I liked a tweet from Matthew Kobach recently which said:

      People go on Twitter to use Twitter
      People go on LinkedIn to use LinkedIn
      People go on Snapchat to use Snapchat
      People go on Facebook to use Facebook
      People go on Instagram to use Instagram

      It’s extremely difficult to redirect people off of the site they wanted to use

      1. 1

        Right on. I loved that tweet as well.

        Love your work, keep it up, man!

        1. 1

          Cheers big man - See you on the fast hahah!

  8. 1

    Loved this @harrydry! The quick tip does look like a quick gain!

    1. 2

      Cheers itty - And it is. Also it compounds ...

  9. 1

    Nice

    1. 1

      Cheers Vivek

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    This comment was deleted 4 months ago.

    1. 1

      Cheers Alex - all good your end?

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    This comment was deleted 4 months ago.