At the start of 2019 my business goal was to be able to leave my job and support myself. Being fairly young, and not have to worry about all the stuff proper adults worry about, I’m about 95% of the way.
Being crystal clear on the goal at the start of the year certainly helped making decisions.
For example, when EmailOctopus first sponsored back in August, I knew that was enough momentum to leave my job. I wasn’t making enough money at the time. But being so clear on the end goal it just seemed like the right step. And I guess my decisiveness was rewarded.
I’d probably make more money if I spent time each week sending out outreach emails looking for new sponsors for each new edition of the newsletter.
But there’s an opportunity cost to this. 5 days working on the site would go down to 4 days. So I like to keep the sponsorship cycles at minimum 3 month periods.
The idea is to stay fully focused on growth. And it's self fulfilling because if your site grows then sponsors find you organically and you don't have to worry as much about outreach ...
Despite the good news, I still feel like I'm pretty inefficient. Days where I go to bed thinking, “that was a good day ...” are rare.
I think the problem is I try to work all the time and the result is wasting a lot time. You fill the time you allocate. If you allocate 5 hours, you get it done in 5 hours. If you allocate 12 hours you can waste 7 of them.
Before Christmas I hope to solve this. It requires better time management, scheduling things in the day which aren't work, and being stronger mentally. Any advice, I'm all ears.
Thanks for reading. Over and out.