August 18, 2019

Voted Product of the Week on Product Hunt

Harry Dry @harrydry

Last week I launched Marketing Examples to Product Hunt. The results:

  • 1,500+ upvotes
  • Product of the Week
  • Email list grew from 1,300 to 3,300 in 72 hrs

Here's a quick summary of what I learnt:

  • Don't launch straight away. Having a small following of “fans” on launch day goes a long way. Product Hunt multiplies current momentum.
  • The goal of a Product Hunt launch is not upvotes. 100 upvotes and 100 email sign-ups is more valuable than 1000 upvotes and a site which can’t convert anyone.
  • Schedule launch for 12:01 AM PST. Make gif. Write good first comment.
  • Product Hunt launch is the day your karma comes full circle. The support you get is proportional to the support you've given throughout the year.
  • Don't overshare. Don't ask for upvotes. I can assure, you this stuff does more harm than good.

If anyone's interested I've wrote up a case study showing my step by step process on the day. Any questions / feedback let me know :)

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