Marketing Metrics

Marketing Metrics now focusses on helping startups to get more conversions from existing traffic. For that they should use data to improve landing page, product and pricing.

1. We help startups to track important metrics and tell them what to look for in the data.
2. We find out why conversion rates are low/dropping and how to fix it.
3. We help them use their marketing effort/budget efficiently and not waste time on traffic that will never convert.

As an on-demand marketer it's difficult to convey the value of your productized service before someone actually works with you and no one is willing to trust you without seeing a value. It's more like a chicken an egg problem.

That's why I've decided to show a service break-down in the offer. I'll tailor my services based on the stage of growth a company is in. Whether it's in product-market-fit stage, early-user-acquisition stage or growth-stage my services will be designed accordingly.

I will also showcase the softwares that I bring with me with a collective price of $150 per month which the businesses are getting free of cost. I'd love to hear your feedback on this offer.

Over next 4 months the results with my first client was phenomenal. We were able to grow the user base by 600% to 700 users per month including couple of paid users (initially there were no paid users). I also decided to add a database to MTE website, which will serve as a ready-reckoner for people who would like to know how a SaaS marketing stack looks like.

Got my first customer through a referral. A friend of a friend who had started a SaaS business wanted help with his startup. As I got busy with my day job I decided to focus on this single client.

Deciding to take it slow at the beginning, allowed me to spend time on content and carrying out more research on the area that I could later showcase to potential clients.

It took me 3 weeks to build the website and couple of more weeks to publish the initial blogs. When I published initial few blogs, I realized people had a lot of questions on the usage of these tools like what's the right tool for a startup and when should it be used? That's when I decided to give it the shape of a consulting service.

I'm a marketing enthusiast who has spent many years in this field. My initial idea regarding MTE was to create tutorials for various marketing tools and publish them through blogs and YT.

The number of marketing tools are growing in number and there is a lot of noise regarding the effectiveness of these tools. So I thought there should be a platform that cuts through this clutter and offer clear explanations and suggestions.