MassIQ

Demographic discovery from surveys

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January 28, 2023 Ready to survey!

What if I could take feedback and automatically group the responses into to useful categories? Maybe I could...

  • Find specific demographics for more targeted marketing
  • Discover user personas for feature development
  • Classify customer feedback into broad pain points

That's the idea I've been kicking around for years, and it's finally coming to life.

The MassIQ landing page has a two-minute survey with questions designed to test a broad range of possible survey questions and answers.

It's a fun survey, nothing serious. For this first round, I'm just looking for ways the algorithm could break on a real data set.

If you like the idea of getting useful categories from your survey data, make sure to drop your name and email at the end. You might get a free analysis of your own survey data in the alpha phase. ;)

Can't wait to see where this leads!

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MassIQ is intended to reveal specific markets, demographics, and personas hiding in their survey data, making teams more targeted in their approach.