Developing Software Requirements

After promoting the lead magnet via a combination of Facebook ads and Twitter - plus one email to my long-dormant email list of 1,500, offering an opportunity to opt in for my new list - I found myself with another offering that failed to generate even 1 opt-in.

Angry, humiliated and drained, I killed the offering entirely.

After the first two weeks of promotion, 4,000 people had seen my initial "cold audience" promo video. What was not happening, however, was people watching the next video in the series - the one that solicited an opt-in into the email interest list.

I didn't know why the breakdown was occurring, and since these people were not on an email list yet, I had no way to reach out and ask. I was completely in the dark, and had no data to use in helping me decide what to do next.

This is when I fell back on what I knew, and began to promote the offer on Twitter.

A friend with a lot of experience in Facebook ads showed me how to set up different ads for cold, warm and hot audiences.

Never having used the platform before, I thought that maybe this could be the element that my previous offerings were missing.