Freemium Version
by Craig WalkerThere were some ups and downs here:
Downs: The pricing from paid to free went out before the update to the app! I thought it would go the same time. As I woke up the next day, my app was picked for the App Gone Free by AppAdvice had been over downloaded 8,000 times without the premium update! So when the update came the next day, some disgruntled people thought I pulled a bait and switch. It was an anxiety-ridden learning moment.
Ups: 4,000 more downloads WITH the update :). Sales doubled from $300/mo to $650-$850/mo.
