Mental Models For Marketers

I had worked on recorded the videos literally all day from Thursday through Sunday night to finish on time. I worked completely through the night Sunday night and Monday morning to get everything uploaded (because apparently that takes forever).

But I launched it!

After I had outlined, written, and created the google slides for everything, I decided that before recording I should launch a pre-sale.

I had always heard to run a pre-sale for courses before you launch to build momentum and give people an incentive to join the email list.

Glad I did because I gave a generous offer for 50% off that resulted in $3k!

After procrastinating and sitting on it for a few months, I decided that I needed to kick it into gear. I felt like I would have been really disappointed in myself if I didn't ship it by the end of the year and also wanted to make progress on other projects.

I had been collecting different frameworks, principles, and psychological tricks to marketing to use for work, and then realized that maybe it would be helpful for someone else.

I sort of was also looking for more ways to monetize heymarketers.com, and figured this would be a good professional development resource I could the job board to promote.