Mighty

This free newsletter will help you grow your indie business

Visit Website
September 15, 2023 Testing out paid ads

I'm testing out paid ads through Refind. They have a product specifically targeted at newsletters. What I can say now is that the ads work and they are now my biggest source of subs.

My CTA is $1.87 and in 5 days I've added 99 subs.

I'll be testing out the open and click rate I get from subs coming from Refind to figure out if I want to continue.

2 Comments

  1. 2

    You still using refind? I'm interested to know how its going for you

    1. 1

      Sorry for the late reply, I've stopped using refined after a couple weeks. I was getting a lot of subscribers with a very low engagement rate. Maybe 10% were engaged.

September 5, 2023 Growing recommendation on ConvertKit's Creator Network

I was very lucky to meet Sinem Güne, a terrific Medium writer through AudienceSwaps. She was kind enough to add Mighty to her recommendations. This has instantly become the biggest source of new subs for Mighty.

I'll be reaching out to other creators I'm connected to on Twitter and via AudienceSwap.

Comment

August 30, 2023 Launched Mighty

To no fanfare, but to a big warm fuzzy feeling inside, I launched Mighty. Here's what I'm planning to do with it:

  • I've purposely chose a more open-ended name, because I want to see where my audience takes me, what kind of content they will be interested in. It's a learning journey.
  • I've got 1K followers on Twitter, I'm posting regularly about my build in public journey and I'd like to channel some of my followers to Mighty.
  • I'll be actively experimenting with growth channels, both free and paid. I'll be promoting Mighty with my existing email lists (from newsletters I've launched in the past)

Comment

About

I'm a product person who's learning about marketing and growth. I used to spend time building. Now I spend time marketing. I want to share my learnings and help others focus more on growth.