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15,000 Followers on LinkedIn

LinkedIn has done us well over the years, it can be a huge pain too, but overall for us the pain is worth it.

In the early days I started a group, this ended up driving many members to our online forum. The group still exists, at around 35k members. The discussions are not useful at all and we end up just deleting 95% of the as 'marketing spam'. Annoying.

We've been more consistent in the past year or two with our LinkedIn page. Mostly we use it the same way we use Twitter.

  • We post open ended questions, these are great for engagement and usually end up driving 30-100 responses. Often we will post links into the comments a few days after the original post.
  • Link to our discussions, resources and events.
  • We tag people in where relevant, especially for our events.

We currently stand at 15k followers on our LinkedIn page.

It drives traffic and engagement at the moment, not sure how long that will last, but we'll keep doing it. Anywhere between 100 - 2000 clicks on the posts.

LinkedIn page for reference: https://www.linkedin.com/company/280998/

  1. 1

    I found my way here from your post about getting to 30k followers - congrats, that's an amazing milestone!

    I'm working on building an audience on LinkedIn, but I don't have a lot of experience with social media in general. After two weeks I've reached the dizzy heights of 50 followers, the majority of whom I have a personal connection with. Do you have any advice / good resources you'd recommend for someone getting started?

    You said in another comment that you target people directly based on job titles: did you just DM them, or engage with their posts, or just connect directly with them? I'm (clearly!) pretty clueless about the right approach to follow here, anything you could share that would point me in the right direction would be incredible.

  2. 1

    15k that's huge - awesome work Rosie!!

    It seems like LinkedIn is a lot noisier/spammier in general these days...

    Do you think it's worth starting to build an audience on LinkedIn from scratch in 2019? And would you recommend any tools (like Dux Soup?)

    1. 1

      I think it's worth it, but it depends on your audience too. The advantage for Ministry of Testing is that we can find our target people (software testers) pretty easily as we just need to search on job titles. And a lot of them tend to hang out there, especially those that find Twitter a bit overwhelming.

      I've never used any tools or paid for any ads. I tend to just do things manually. I also have 11k contacts that I've 'casually' built up over the years.

      1. 1

        That makes a lot of sense, especially re job titles. Will def keep LinkedIn on the radar as channel for future projects then!

        Appreciate the insight, thank you :)

  3. 1

    LinkedIn is probably the social network I know least about. How would I check out your page, just search for indie hackers?

    1. 1

      Oh yeah, I meant to add the page link into the post, I've added it in now.

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