Mistrata
No-code website builder for dentists
Some healthy progress in the past 24 hours. I got a basic version of the docs down, which helped me to begin to thing about functionality. I then sketched some user flows and began to pull them together in Figma using Untitled UI. Very fast and helpful.
Then moved in to some development work. Always find it helpful to see components actually working to see how things feel.
I think the next thing I need to do is build the API. Then there will be few barriers to me getting the application dev done.
Okay, 8 months of this as a freelance/agency business has failed. But today I've decided I'm going to make it work as a Saas.
I'm giving myself 100 days, until 5th May 2023, to get to $1K MRR. That's 25 customers @ $40/mth.
My first action will be to write the docs. This will help me to better understand what features and layouts need to be built in to the application.
Then I'll be designing the application, based on the docs. Before building a beautiful landing page to show it off.
This will take time. I'm beginning to understand that that's the reality of doing good things. But I will do it as quickly as I can. I give myself two weeks.
From a marketing perspective, I'm going to be posting a lot of content to demonstrate what I'm doing, and why I'm doing it. I'm going to be speaking to as many people as possible about what I'm doing. And, I'm going to form some sort of community – likely a newsletter plus, maybe, Facebook.
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Why did the freelancer "thing" fail? what happened during those 8 months?
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In the first month I got my first client. Built and launched a new website for them which they are happy with and has produced great results. Meanwhile, I was cold calling trying to get a second client. I wasn't good at this, and eventually gave up. At this point I moved away from dentists for a while and starting working for other types of clients with far greater success.
Then, my first dental client posted a testimonial in a Facebook group for dentists, and I started getting a few enquiries, and eventually two more clients. This took me to about $400 MRR.
The thing that stood out to me at this point was that I was effectively providing the same service to each client – a simple, well-designed, performant website. Yes, copy, images and colours differentiated them, but the things that were really taking me a long time – setting up a CMS, coding the site – were very repeatable.
Being really honest with myself though, the thing that caused me to fail previously was my inability to market and sell. And this remains my greatest weakness.
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Thanks for replying. In the end, it doesn't matter how good is what you sell if you cannot market it properly... I have suffered from this too for many years, there are no shortcuts, it is just a matter of putting in the effort and long hours.
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Hey Finn, lets hope for the best :)
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I'm giving myself 100 days, until 5th May 2023, to get to $1K MRR.
Oh yeah?
What are you going to do if it's 6th May, and you're nowhere near your goal?
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for marketing approach check twitter and #buildinpublic, maybe it is what you are looking for
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Hi Finn, inspiring story from someone who also struggles with marketing. What kind of content do you think will be beneficial for your marketing strategy?
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Hello Finn,
Just a heads up to help you get more support and advice on how to grow, you can check out createxdigital.com, let me know if it helps.
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Nice you have made a good plan hope it will work and you will make your goal revenue possible and also the community goal...
1 Comment
Interesting to see that you are working on a specific niche. Congrats on your Journey. By API, do you mean an internal API or an external API for dental practices to integrate?
One question that comes to my mind is - will Dental Doctors / Practices require a No Code tool? Would they really have time or willing to spend time on building their own website? If yes, would they need an API?
Why not try something like a "Website built, delivered and maintained" model for the same niche where the practices don't need to worry about building their own website? You will build and maintain their website and charge them monthly. Or maybe an upsell setup services on top of your current plan? What is your take on this? Check Ueni for example.