I focus on human-machine interactions. Take the complex technologies that are out there or will be coming out make those easy to use by human beings. Or in short: making robots to speak to grandmas.
When you've been in product design business for a very long time, you do want your company to me more than a group of freelancers, or just warm bodies that you rent out to a customer premises.
Over the time, I've built the teams with variable skills – like researchers, designers, product manager and developers – that work together on the products. The company has become from a group of independent talents to a process-driven team.
While your large clients might like that a lot, I noticed that I could not help all those cool start-ups I loved, sometimes even wanted to invest. They either did not have the budget to hire us, and we did not want to lower our standards of the product quality.
But recently we have found another way to help the start-ups. And that is focusing on the goal at hand – raise the seed investment and get started with product development after that.
So instead of doing a budget-product we focused on design and delivered clickable prototypes that looked excellent and accompanied well-designed investor's deck.
I focus on human-machine interactions. Take the complex technologies that are out there or will be coming out make those easy to use by human beings. Or in short: making robots to speak to grandmas.