Modern Pricing
Earn more revenue with personalized pricing in real-time
Many prospective customers have asked for Modern Pricing to prove its effectiveness on their own traffic. Now, our users need only to integrate our API and click a button to start an A/B test that will show them a pricing test analysis that would normally take a team of engineers, product and data analysts to complete.
Our integration with the customer data platform Segment was published today: https://segment.com/integrations/modern-pricing/
This integration makes it easier for Segment customers to receive a Modern Pricing score for their visitors and then send the score downstream to their other product, marketing, and data analysis tools.
We shared our $10K guarantee on Hacker News and it picked up some momentum. The debate over dynamic pricing was particularly vigorous. Check it out here: https://news.ycombinator.com/item?id=21263890
But best of all, our first customer found us through this post and integrated the same day. It's a thrilling accomplishment!
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@jmarbach This sounds cool. How is it going further? Where are you getting traction from?
Yakov spoke to some potential customers who indicated they wanted more specificity around our product and a smoother onboarding flow. John added a sales page and simplified our onboarding flow to be fewer steps and not require you to type curl into your terminal.
We noticed our first customer Concorde.io had a ton of visitors that were not seeing personalized pricing and realized this was because they had a lot of international visitors. Yakov found supplementary international data to flesh out our corpus and John incorporated it into our API. This dramatically improved our algorithm and let us personalize prices for all of Concorde's visitors.
We finished the first version of the app in Ruby on Rails. In our first version, we're focusing on visitors in the US. Yakov built the initial algorithm and documentation, while John built the API and the website.
We also deployed it on our first business - Concorde.io and it looks like they're seeing about 30%+ more paid sign-ups.
Modern Pricing was born out of two important trends happening in the world right now:
(1) Regulations preventing the use of personally-identifiable information (PII) are becoming more prevalent around the world forcing advertising-driven businesses, in particular, to think about how they can effectively monetize their audience without sacrificing the personal data of a user.
(2) Subscription as a Service (SaaS) is booming to become the dominant business model for internet businesses—creating a valuable opportunity for companies to think about how their pricing strategy impacts their bottom line.
Check back in the next few weeks for our first release.
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