The WOW moment is defined according to David Skok as:
Wow! is the moment ... where your buyer suddenly sees the benefit they get from using your product, and says to themselves “Wow! This is great!”
After your idea generates enough traction to give you confidence in it, wowing the user is the next step.
Crafting that perfect wow moment is tricky.
At Monitoro, we're continuously seeking it and the latest milestone in that regard is releasing a small update today, enabling the user to experience some of what Monitoro has to offer even before they confirm their email.
This is not yet where we want to be, but this little step is hopefully taking us further in that direction.
Balancing delivering value and capturing it is tricky, since there are costs to run the service (both financial but also less material, such as lower email reputation).
Until the next update!