Move Well App
15 Minute Mobility Routines + Coaching
We launched movewellapp.com online - bringing our mobility routines and state of the art coaching to people on desktop, mobile and Android.
With more ways to deliver content online - our members area is completely revamped and we have a ton of new free content as well for people new to mobility, yoga and recovery.
Initially, we sold individual routines. There's almost no money to be made on the app store that way (especially with Apple taking 30%). To actually build a business - we switched to a subscription based service and it made a huge difference.
-
1
i think that's a very good idea. it's the same thing the guys at Scentbird did, that was when they finally started making money, from subscription.
Do you provide trial for people? maybe 3 - 14 days, that may help.
Also, you may try marketing too, i think it's much easier for people to instal apps they see on Facebook Ads.
I like the subscription model, once i find a good product/market fit, i'll start looking into that. -
1
Awesome, I understand that Apple has been pushing developers in that direction too.
-
1
This comment was deleted 7 years ago
-
1
Apple pushes almost no new customers to us. Would love for them to send us more people.
-
I haven't quit the app, but I did buy out my partner. We're currently expanding the app, the content and the scope of the business.
I sold the initial subscriptions to people who were interested from y IMPOSSIBLE and Paleo/Keto related businesses.
-
1
Looks fantastic! I have subscribed :)
Comment