MultiVersial

It takes more time than I expected based on November subscriptions (500 per month). But I am really happy that I cross that number.

I add several Call To Action within the webpage in order to convert people from the website into newsletter. There is almost none converting from website to newsletter so far.

During February MultiVersial reach traffic record:

40.000 page views
15.000 unique users

Traffic: 95% from Spain.
Strategy to boost traffic: forward newsletter users to website, Share news on site aggregators, and Linkedin.

Time spent on website beyond 2 minutes.

I have written a summary book of all the news of 2020 with the best articles of the year.

Book description
The combination of leadership, product management, company culture, strategy and innovation in the business model makes them solve difficult problems , create extraordinary products and scale to millions of users and customers around the world.

The objective of MultiVersial is to help you understand through short articles how digital companies handle these 5 levers so that you can apply your learnings on a day-to-day basis for any role within a company, from product management to finance, through UX roles. , marketing, sales, technology or operations. The book covers everything that happened in 2020 from the impact of the pandemic, to the purchase of Slack by Salesforce, emphasizing the following topics:
• Leadership explains how to create high-performing teams , motivated and autonomous
• Product management to help build a product vision that inspires the rest of the company along with a knowledge-driven product strategy • Company culture involves the work of attracting talent, training people, motivating the teams first to reach the objectives and then to reach their maximum potential at all times.
• Strategy and analysis of companies to learn from e its inception the large companies that are being created now and will be key in the next decade, and the retrospective analyzes of today's large companies to understand the key decisions that led to what they are.
• Business model: Understand the different models of technology companies and their evolution to transform your business model or be able to compete against them.

https://www.amazon.com/Multiversial-2020-inflexión-historias-tecnología/dp/B08QBQL4SR

Now, I usually write one long article plus 2 short ones every day.

Open rate always above 34%
CTR always above 4%

Adquisition channel mainly Linkedin based on Spain users.
I added ads from Google and Amazon affiliates to understand how much many I can make

It's been a long slog to get here, but MultiVersial just passed 500 signups! This has been the result of several efforts: Linkedin, Instagram and Facebook

Open rate always above 34%
CTR always above 4%

Every Monday I have a top quality collaborator who does a weekly summary. The content is clearly at a good level, I have to improve the distribution