My Real Estate Video
Create sharable video content for your listing in 2 mins
GOOD:
-
Facebook ads works very well ! good CPE, targeting is perfect
-
I tested my idea in 1 week. Spent 35 hours (productive time) on it. Very happy of this framework.
-
Cost of this project was very low. Spent 105$ only : 80$ on Facebook Ads and 25$ to buy a domain name.
-
Wrote 0 line of code. Used only tools available: TypeForm, MailChimp, Stripe, Froala, Zapier.
-
Took care to not add extra useless feature. To not spent time on no-critical tasks.
BAD:
- Didn't find a way to understand why prospects clicked on the ads but didn't buy the product.
So i changed the price. Ad continued to send people to the landing page. Spent 80$ on Facebook Ads. 0 sale.
Next project!
Second ad returned good stat. Lot of clicks.
4500 reached, 403 landing page views.
Number of sale : 0 :-(
So, issue with the price? issue with the landing page? issue with the concept (fatal) ?
I changed my price to look if the conversion can be better.
After 24H, Ads didn't show me good statistics.
Not an issue with the concept or the landing page. Just the ads message was not clear, not prospect-oriented.
So, the work during this day was to improve the ads and to be more specific on my target.
After 5 days of work, started to run multiple of Facebook Ads.
At this point, worked 21 hours on the project.
From the beginning, the goal was to not over commit around this project before to know if people are ready to pay for that.
Nearly the end of the MVP creation. I made less code than possible.
- Preparation of Facebook ads
- Tested all the process and did some improvements
Everything was ready ! Let's go now!
Added the logical process part :
- Creation of the emails (mailchimp).
- Add zapier logical.
- Creation of the marketing support (video and template).
Continue to work....
- creation of the register form (TypeForm)
- connect the landing page to Stripe
- improve the landing page wording
Because i knew the cost and the idea was technically possible, i did:
- creation of the landing page (froala)
- Created the list of task
- Find a way to create winner personalize video
Comment