Mylinks
Link-in-bio that allows creators to showcase their content.
We just recently crossed 1m page views on mylinks.ai While that doesn't translate directly into # of signed up users (a profile page visitor is often not a creator), it does represent value that we've provided to creators on our platform.
Back in October we had ~50k visitors/month, so it's pretty motivating to see the monthly visitor count grow into a couple 100 thousand.
We reached out to some smaller influencers to ask if they wanted to do a collab through our Instagram. A lot of them loved the product and were interested in doing just that.
So a bunch of influencers published posts and stories of switching over to their first link-in-bio or switching over from Linktree.
Interestingly, some post comments noted how they'd heard about Mylinks before, but they weren't too sure about the product. Hearing testimonials from other people in their niche was the final push for converting them over.
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Thanks for sharing, what were the results from your influencers posting? Did you see a big increase in sales or just traffic ?
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Not sure about the traffic part, because we were running regular ads at the same time, which dwarfed most of our other traffic.
But we did get an increase in signups that we can attribute specifically to the influencer posts (manually associating the profile with the same niche). And also a small number of premium subscribes.
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Thanks for the info. You got some potential sales channels there.
influencer -> premium subscription
influencer -> free signups -> identify users with more than 800+ followers -> drip campaign or directly reach out to them to sell premium subscription
current free users -> identify users with more than 800+ followers -> drip campaign or directly reach out to them to sell premium subscription
If you find a service or script to locate influencers then you got urself a whole entire sales funnel right there from lead gen to conversion.
If you're a bit confused I can explain further. Cheers you got this!!
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Yea I like the idea of targeting small/micro influencers to gain traction. Could be a good way to gain it depending on the product.
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That's great. How did you identify the influencers that you targeted? Great 'win' anyway and shows how the "social proof" of others allowed people to make the move to trying you out!
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How much did you pay the influencers?
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We actually didn't pay, quite a few of them were already users and fans of the product. If someone was interested, for a lot of the time, followed roughly this template message for details:
You get: - Free Creator Pro Subscription for 2 months - Highlighted Story Feature on our IG - Highlighted Profile on our website in the gallery section We get: - You talk about why you switched from Linktree to Mylinks - Make a post about Mylinks and your profileThe product is a link-in-bio, so it does fit nicely with stuff influencers can talk about. Example: https://www.instagram.com/p/CSIBWHTnkF5/
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We'd spent months working on the product, but progress and time commitments were low. We even had a previous launch but the initial product was severely lacking — bug-filled for the core features.
Over the past 3 weeks we've gone through to commit time and make our initial product complete. This included making the core features functional, creating a full landing page, and adding analytics.
Over the next few weeks we plan on incrementally adding small features, but our main efforts are towards growth.
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Congrats! This is an awesome milestone :) What will you do to drive growth?
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It's a bit over the place, and we're going to experiment with a bunch of different approaches:
- Paid ads through FB
- Launching through PH and other platforms
- Blogging for creators / SEO
- Cold-emailing larger creators
Of those options, the only one we're familiar with is paid ads. For this product we're already confident we'd never-break even on ads (the price is just too low).
But we know that people want the product, and that users help sign up more users (there's a toast on profile pages). It's not clear however, that even with 10-20k users there would be significant revenue.
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