
Navira
Turn your CRM into a relationship engine
Hey all — I’m trying to understand how people actually re-engage their CRM contacts without it feeling awkward or transactional. I’ve noticed that if I don’t have a “reason” to reach out, I just… don’t.
I am currently using a very manual workflow I have built myself: I keep a list of people I want to stay in touch with, jot down a couple of topics each person cares about, and every so often I’ll find an article/podcast/tool/job update that matches their interests and use that as a natural reason to message (“saw this and thought of you”). It works, but it’s clunky and time-consuming, and I’m not sure if this is a “me problem” or something others struggle with too.
I've decided to build this into an actual product. If it helps, I have a landing page that explains the idea more clearly:
https://www.naviradigital.com/
Would love to hear if people would be interested in something like this.
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Traditional CRMs lack real-time intelligence, so teams waste time on manual updates and miss key outreach moments. Navira detects updates and proactively recommends the most relevant content to share with contacts.

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