December 4, 2019

From Spending $20,000 to $0

Donald Wasserman @Djwasserman

How we make videos quickly, easily, and — most importantly — cheaply.

At a previous job, our marketing team set budgeted $20,000 for the production cost of a few explainer videos at a video agency. With Next Release, I think we got the same impact spending exactly $0.

How? We used Loom.

Loom lets you record a video of your screen (and optionally of your webcam) .

Granted, this title is a little link bait-y, because professional motion designers, voice talent, and editors are probably 10x better than me and my MacBook Pro (with broken keys) and I actually use the pro version ($8/mo), but hey, who is counting?

Here are some of the way’s we use loom:

  1. Record personalized welcome videos for our initial customers (which had mixed results and I no longer do these)

  2. Record detail explainer how-to features. I find this easier than writing help documentation and they are easier to change when we add new features (although at the cost of more SEO)

  3. I created a <LoomPlayer /> component that takes an id of a video and uses a thumbnail of the video as a button to open the embedded player in a modal

  1. 1

    Great tips, thanks for sharing

Today's Top Milestones
  • Reached $1000 on Plant My Forest
    We just plant more than 333 trees ! with 28 customers :) ---- Plant My Forest, a place where you plant a forest, for real! 🌳 Plant trees to stop clim
  • Same names. New look.
    Product Names looks different!? For those following the project, I recently updated the color scheme and logo. I wanted more simplicity in the design
  • Interview on Indie Hackers
    We did a text interview with Indie Hackers today! We talked about how we got started, what our journey has been like, and our goals for the future, as
  • Released version 1.2
    For various reasons, I neglected Estipad for well over a year. I’m very excited to announce v1.2, which includes many improvements. They’re mainly foc
  • 2nd Birthday & Launched New SaaS Boilerplate
    I'm super excited to be celebrating Gravity's second birthday today with the launch of v6. I launched Gravity as a side-project two years ago today ri
  • Best Booking Forms Templates For your Business
    Booking forms are one of the most resourceful forms you can have on your business. They are practical and can collect any essential information you ne
  • Beta-launched
    I have launched the Beta version of KitDB ( with its bare minimal functions. I hope to complete building the database within the ne
  • 200K podcast downloads in 5 months
    This morning I checked my analytics and saw that Creative Elements broke 200K downloads! It took a little over four months to break 100K, and then tha
  • 1st paying member of Recoon!
    Yes, we did it, we got the first paying member in Recoon community. Also a small retrospective on our Producthunt launch yesterday. - we went to 10th
  • Launched on No Code Founders
    I launched on No Code Founders in two ways... - Added a startup listing to the site's directory. - [I