NITL app
News for the socially conscious - in three lines
We're still growing our marketing capability and experimenting with different social media strategies, but we got to 500 downloads really quickly.
Right now, user acquisition is through word of mouth and organic social media presence alone.
So far, we've been getting really good feedback, and a stellar rating.
It took a lot of effort and some back-and-forth with the App Store folks, but we finally managed to launch the NITL app in both the App Store and Google Play Store!
Our beta testers all loved the app and the idea behind it, which is why they put extra care and attention into the testing and feedback they provided. Our team is so grateful!
Maanas was really frustrated with his news reading experience. He also had an eye-opening conversation with his acquaintance, where he learned that the guy voted based on just a few posts by an Instagram influencer.
After researching, Maanas found out that only about 5% of the content we consume online daily is fact-checked. He wanted to change the culture of content consumption to one where people get the facts and then think for themselves.
And so the idea for NITL was born!
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