Nityasha Ai

In 2012, Raj Sharma sat in his small office in Guna, Madhya Pradesh, staring at his computer screen. His first venture, Atop Vision Software, had just failed. He was still working his regular job, but the entrepreneurial fire inside him refused to die.​

"One more time," he whispered to himself, not knowing that this phrase would become his mantra for the next decade.​

A Pattern of Failures

Two years later, in 2014, Raj launched GunaOnline.com. The platform gained traction, users signed up, and success seemed within reach. Then came the hacking incident that destroyed everything he'd built.​

But Raj didn't stop. In 2016, he started Picvand and Weybaz.com, the latter hosting religious events like Pooja ceremonies. In 2018, Cup Advertisement—a company that saw some interest but faced a limited market. In 2019, Option Digital Services, which showed promise but ultimately failed. In 2020, EmployeeCorner.com, a blog that gained momentum but collapsed when the domain expired and funds ran dry.​

Each failure taught him something new, but the weight of disappointment grew heavier.​

An Unlikely Partnership

Meanwhile, in the same city of Guna, a nine-year-old boy named Amber Sharma sat hunched over a modest Acer Aspire E15 laptop with just 4GB RAM. The year was 2020, and while other kids his age played video games, Amber was learning to code.​

His father, Raj Sharma, watched his young son's fingers dance across the keyboard, writing lines of code with an intensity that belied his age. Despite all his entrepreneurial failures, Raj saw something in Amber—a raw talent, a vision unburdened by past defeats.​

"What are you building?" Raj asked one evening.​

"Something that helps people," Amber replied simply, his eyes never leaving the screen.​

More Failures, More Lessons

In 2021, Raj and Amber partnered to launch a coupon website under a new brand they called Nityasha. It failed. Later that same year, they tried a freelancing website—it collapsed by 2022. In 2023, they attempted Nityasha Consulting, but it never gained traction.​

By now, Amber had upgraded his setup—first to an Intel Core i5 in 2022, then to an i7 with 8GB RAM and an NVIDIA GPU in 2023. His coding skills had advanced dramatically over those years. And with each failed venture, the thirteen-year-old learned what his father had spent a decade discovering: failure wasn't the opposite of success—it was part of the journey.​

The Breakthrough

"What if we stopped trying to build what we think people want," Amber said one night in 2023, "and instead built what we actually need?"​

Raj looked at his son, now 13, who had already experienced more entrepreneurial failures than most adults. "What do you mean?"​

"Everyone's overwhelmed—switching between apps for email, notes, calendars, coding help, research," Amber explained. "What if there was one intelligent assistant that could do it all through simple conversation?"​

Together, they began building Nityasha Personal Assistant. Amber handled the technical architecture, writing code late into the night. Raj brought his decade of business experience, understanding markets, user needs, and what made ventures succeed or fail.​

The Turning Point

Unlike their previous attempts, something felt different this time. Users started signing up—10, then 50, then 100. The assistant could help with writing, coding, research, and planning through natural conversation. It integrated features like smart charts, mail management, calendar systems, and shopping lists—all in one place.​

By October 2025, Nityasha AI served over 500 active users and continued growing. Students used it for research and Study Mode, which taught concepts through Socratic questioning. Developers relied on it for coding assistance. Professionals managed their daily tasks seamlessly.​

"Over 500 trusted users," Raj said one morning, reading the analytics. He looked at Amber, who was already working on the next feature.​

Building the Ecosystem

They didn't stop there. In October 2025, they launched Nityasha Connect—a revolutionary platform where businesses could integrate their services directly into the AI assistant. Travel companies, hosting providers, design services—all could reach customers at the exact moment they needed them, keeping 100% of their revenue.​

"Nityasha Connect isn't about taking cuts or adding friction," Amber stated in a press release, his words carrying the wisdom of someone who had failed enough to understand what truly mattered. "It's about connecting businesses with customers who need them right now. Partners keep their revenue, maintain their branding, and scale their reach".​

The Legacy

From Radha Colony in Guna, Madhya Pradesh, a father and son team had built something remarkable. Raj's twelve years of failures—from 2012 to 2023—weren't wasted years. They were the foundation upon which success was built. Amber's four years of coding, starting at age nine on a basic laptop, had transformed him into a formidable developer.​

At just 13 years old, Amber Sharma became one of India's youngest tech entrepreneurs, with his projects showcased on github.com/codingHxx. And Raj, after a decade of setbacks, finally achieved the success he'd chased for so long.​

Their story wasn't just about building an AI assistant. It was about persistence, partnership, and the courage to try one more time.​

In Guna, Madhya Pradesh, where it all began, Amber and Raj Sharma continue building Nityasha AI—proof that failure is never final when you refuse to give up.