No-Code MVP

Learn how to build and validate startup ideas without code

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May 13, 2020 Sold my side-project to a VC!

Back in November, I launched a fun project called "Road to Scale" (roadtoscale.com) that I built without code. Using Carrd, Zapier, Airtable, Google Sheets & Gmail. My goal was to drive leads to No-Code MVP. 6 months and 20K users later, a Silicon Valley VC acquired it from me.

Also see: https://www.indiehackers.com/post/my-no-code-project-got-acquired-by-a-vc-firm-from-sf-6d46392791

17 Comments

  1. 13

    Nice work. Guessing you’re not disclosing price..... 😄

  2. 2

    Awesome story. What does your project do? I see only 8 video courses on the page, is this it?

    1. 1

      Haha - that is just the preview :)

  3. 2

    Dang... congratulations, @bramk :) Very exciting

  4. 2

    What was the range of what they acquired it for?

  5. 2

    That's awesome!

    It's not dissimilar to my public Notion board, 100 ideas for your first 100 users https://board.first100users.com/

    Atm I use it to drive people to my productised service but am exploring if it can be useful as its own entity.

    Did they approach you @bramk

    1. 2

      thanks! Yeah got in touch through a mutual connection :)

    2. 1

      Cool, it helped me!

    3. 2

      This comment was deleted 6 years ago

  6. 1

    nice work! I have some questions when you are free:

    1. What was the push factor for you to decide to sell? Was it your goal from day one?
    2. How did you "advertise" that it was up for sale?

    I wanted to see the site too, but its currently down.. I suppose that is no longer your problem lol

  7. 1

    Inspiring story, and WOW, all the resources in that table. Thanks for sharing!

  8. 1

    VC exits are a big deal at any stage, as it’s often the culminating moment of years of hard work. In this case, six months.

  9. 1

    Nice! Very interesting site. Any ideas for what they plan on doing with the site?

  10. 1

    Excellent ! you made it..

  11. 1

    Congrats Bram. That must have put a lot of hard cash into your pocket. The harder you work, the luckier you become they say. Congrats. Next frontier?

  12. 1

    congrats @bramk!

  13. 1

    This comment was deleted 6 years ago

January 14, 2020 Got 1000+ downloads on my marketing side-product!

I launched a No-Code marketing product as a way to gather leads for No-Code MVP. "My Startup Name" (http://mystartupname.com) is a free and simple framework to name your next project, startup or business. Launched on Product Hunt and other online groups. Got 6000 visitors and 1000+ downloads (= leads) for the naming guide. Happy with another successful "side-product as marketing" experiment. :)

2 Comments

  1. 1

    Truly amazing mate. I signed up for the PDF myself.

    I've seen your No-Code MVP stuff around the place a few times but to be honest I didn't pay much attention because I normally build my stuff with code ;) That said, now that I look at it closer I think I could learn a lot from you. Cheers.

    1. 2

      thank you, I appreciate that! You'd be surprised how many devs have signed up to the course :)

      To me, HOW you make your product does not matter. If you can code, please do that ;) It's more about if you SHOULD even make that product. The main part of the course (70%) is focussed on this. The rest is about the No-Code tools.

January 9, 2020 Launched 2nd side-product as course marketing

"My Startup Name" (http://mystartupname.com) is a free and simple framework to name your next project, startup or business.

I was introduced to this simple naming framework a few years ago and decided to include it as a guide in my course.

Now sharing it for free as a side-product to see if I can use "engineering as marketing" as a tactic to have more people discover my course.

The website and file delivery are of course made without code ;)

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December 19, 2019 Got featured on Business Insider (sort of)

One of the funnest challenges after making a thing on the internet: the hustle to get some exposure - hello Business Insider 👋

I've signed up to HARO (https://www.helpareporter.com) and replied to a request asking for recommended side business tools. I replied with my 2 favorite #NoCode tools: Carrd & Zapier. Ended up being featured! Not expecting lots of sales but it's a good backlink to my website 🙌

https://www.businessinsider.com/tools-running-side-business-gig-recommended-by-entrepreneurs

14 Comments

  1. 2

    That's great idea.

  2. 2

    Thanks for the idea! Gotta try this and see if I can hit it one day ;)

  3. 2

    Congrats! I've been meaning to sign up for HARO and it always slips my mind. Just took care of that. Appreciate the nudge.

    About how many times have you responded to them before something you sent in got picked up? What was the process like once they were interested?

    1. 1

      Replied to 3 requests before this one hit. I already sent the reporter a text I wrote that she could easily work with (most of the text in the eventual article is what I wrote to here).

      Then she replied and we finalized the details (my bio, the links, my avatar etc)

  4. 2

    Ace! I didn't know HARO was still a thing after it got eviscerated by marketing stunts :) Will get on that.

    1. 1

      I had no clue about any marketing stunts - just trying to reply to relevant requests in a genuine way!

      1. 1

        yeah, I wasn't aiming that at you. Ryan Holiday wrote a book about how he used HARO and was able to pose an expert with no credentials asked for. Maybe they are better organised now.

  5. 2

    Really interesting idea! Did you think of this on your own or did someone give you the idea? :clapping:

    Sort of unrelated: we are no-code website testing! Reflect (https://reflect.run) :)

    1. 1

      Hey - as mentioned I replied to a HARO request :)

      1. 2

        Ah, yeah. Sorry, I meant how did you come up with the idea to sign-up for HARO? That seems like pretty creative thinking.

        1. 2

          Haha don’t know - knew it existed for a long time so thought to try it out. Replied to 3 requests before this one hit, so good experiment :)

  6. 2

    Uploaded screenshots here as it's a premium article 🤷‍♂️

    https://imgur.com/a/Z95Dcwn

  7. 1

    Nice man!

    Curious if that's a follow or no-follow link? Either way, it's helpful :)

  8. 1

    This comment was deleted 6 years ago

December 19, 2019 Crossed 1000 followers for @nocodemvp!

Got lots of amazing support and exposure on Twitter the past 2 days (30K+ views on this tweet https://twitter.com/bramk/status/1206991160889270272) and lots of new followers for @nocodemvp - a bit vanity of course but still fun to see the interest - you can't capitalize on everything from day 1 :)

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December 17, 2019 Launched my course today after $8K in pre-sales!

After working on it for a year I'm finally launching my course today! Did about $8000 in pre-sales and just opened it up to everyone. Now it's time to promoted it through my Internet friends, Makerpad, Newsletter and Podcasts - let's see how it goes!

Also about to hit 1000 Twitter followers for it (super vanity but still fun ;) )

16 Comments

  1. 2

    Wow $8k in pre-sales. That's a great signal for market demand, isn't it? Curious: what did you do for pre-sales marketing? Tips, strategies, hacks?

    1. 1

      pretty much just talking about it on Twitter, and I build a pre-launch email list of about 2800 people (more sales from Twitter though)

  2. 2

    Hey Bram, that's awesome! $8k in pre-sales is great.

  3. 2

    Well done. Pre-selling is a great way to get interest for your product before building it! We've also grown ManyRequests (my SaaS) to $15k in pre-sales that way.

    1. 1

      It's been so crazy! Waking up in the morning and seeing the Stripe notifications. It's insane, and why I love the internet :)

  4. 2

    Yet another proof point that people want no code..

        1. 2

          Double congrats - just saw a tweet from Ryan Hoover. That's gotta feel good =)

          1. 1

            Yeah that’s very kind of him :)

    1. 1

      I think so - let's see how it goes :)

  5. 2

    Damn! Nice work! $8k is a very solid pre-sale number. Wishing you the best of luck selling even more now that you have launched.

  6. 1

    This comment was deleted 6 years ago

    1. 1

      GrOwTH hACkInG dOeS NOt ExISt 🤷‍♂️ but thanks for the offer

  7. 2

    This comment was deleted 6 years ago

    1. 1

      To be honest I just did what I think was valuable and relevant for my community (twitter + email list), sharing previews, talking about the progress, AND ABOVE ALL: making sure my content is great (validated this online course with company training/workshops, already made about $15k with that)

December 5, 2019 Sold out my course pre-sale in 9 days! ($4000)

With 5 videos left to edit for my course I decided to start an early access pre-sale, offering a 50% discount (or €134.50 instead of €269). Just sold the final seat through Podia and also had 2 Paypal sales for a total of €3630 (or $4000) - super happy!

November 27, 2019 Launched a standalone product as course marketing

👋Today I launched a fun side project called "Road to Scale" (roadtoscale.com) that I've built without code. Using Carrd, Zapier, Airtable, Google Sheets & Gmail.

It’s a curated knowledge library with 300+ content items for every stage of your startup journey. So whether you're just starting out with your idea or scaling like crazy, Road to scale has got your back with insightful, practical and useful knowledge you can apply to your startup.

My goal is to use it as a marketing tool for my upcoming course - let's see how that goes :)

I hope you like it, thanks for checking it out 😎🖖

1 Comment

  1. 1

    1 week after launching :

    ⬆️ Almost 900 Product Hunt upvotes
    👩‍💻 10K+ visitors
    💾 600 file downloads
    💌 300 newsletter subs
    🐦 800 new followers
    🤑 6 course sales

    Happy with this experiment!

September 27, 2019 Hit 2500+ pre-launch subscribers!

I'm looking to launch my course No-Code MVP (nocodemvp.com) in Q4 and just passed 2500+ pre-launch subscribers. I started building my list at the end of 2017 (featured on BetaList). Shortly after that, I became a father and decided to be a stay-at-home dad because my GF has a very busy job. Did that for a year, and 6 months ago I picked up all the work for this course again as my kid is going to daycare 3 days a week :) Creating the content and videos is a lot of work but I'm really looking forward to put it out there!

Next to BetaList I've built my list through Reddit, Twitter and Linkedin posts. My next goal is to finish all of the content (6 out of 8 chapters are finished) and then put my launch plan into motion. When it's time I'll definitely do a write up here!

6 Comments

  1. 1

    Nice job! I have had a hard time getting any traction with my pre-launch subscribers.

    1. 1

      thanks! you mean GETTING pre-launch subscribers or getting them to do something? (pay/download/use etc)

      1. 1

        Getting them to subscribe.

        1. 1

          the question here is: who are you targeting? Where do they hang out? How are you engaging with them? If you have trouble getting people to subscribe you are maybe:

          • talking to the wrong people
          • in the wrong place
          • saying the wrong things

          It's hard to figure this out but when you have a good combination of who / where / what you'll be able to connect to possible users/customers and engage with them.

          This is also a strong basis for the rest of your journey

          (this is part of my course btw ;) )

  2. 1

    nice! Did you pay for BetaList or just wait until your time came?

    1. 1

      thanks! I just waited til my time came :)

About

I help people de-risk their ideas by showing them they don't need to know how to code to validate their idea. It's not about "can my idea be built?", it's about "should it be built?"