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16 Comments

First 20 Customers!

Hey hey!

Coming back to you with a long overdue update. Turns out having a baby can slow down some of your aspirational goals (like posting weekly updates here... hah!).

Full behind the scenes video update here: https://youtu.be/W3bR8KBdJVc

Updates:

  1. Had a baby (she’s 5 weeks old as of this update)!
  2. We’ve surpassed 20 customers, next major milestone is 50. Keeping tabs on churn, which is currently low.
  3. My growth model was a bit over-confident and ill-informed. I’m pulling back and reframing my growth mindset to be optimized for a long term outlook.
  4. Team is up to 10, with several key hires planned for the next few weeks.

Challenges:

  1. Revenue imbalance from W&B work makes it hard to predict contraction, need to focus on driving retainer signups.

Feelings:

  1. Focused. I know what we need to do to get to 50, now we just need to execute consistently.
  2. Excited. I’m excited to see how the paid campaign benchmarks shake out.

I’m curious to hear what questions ya’ll have about the building process - leave a comment here or on the video update so I know what to cover in the next update.

Cheers!
Eli

, Founder of Icon for NoBoringDesign
NoBoringDesign
on August 26, 2023
  1. 1

    That is impressive. Would love to connect if possible

    1. 1

      Thanks Tales - always happy to chat with other folks - feel free to reach out

  2. 1

    I'm so inspired by what you're doing and have achieved so far. I have watched both your vlog videos in full and am impressed by your candid honesty and informed insights. I have just started something similar with a site called hypehustle.uk (still under construction) and will certainly be taking your advice and learning from your findings. Thanks for sharing, i'll be subscribing to your updates!

    1. 1

      Man, I really appreciate this note. And sorry it has taken me so long to reply. I just logged back in today for the first time since posting that last update. Looks like you're up to great things with Hypehustle, congrats!

  3. 1

    Thank you for sharing Eli; this is incredibly inspiring!

    I'd be curious to ask about your approach to cold email. Are you approaching leads with a direct ask to work with you, or are you utilizing some other strategy to get them to reply and meet with you?

    It seems like nowadays there's too many folks trying to do the former (seemingly unsuccessfully), while your metrics state otherwise. What's your strategy?

    Thanks again!

    1. 1

      Yo! Great question. I recorded a quick answer for you.
      https://www.loom.com/share/1ebb25f86fa6405ab881514a58f3226b

  4. 1

    @inpursuit Hey Eli, thanks for sharing this and thanks for the awesome Youtube video! Truly inspiring!

    I run the Indie Hustle and would love to get in touch to share your story on my site and with my newsletter subscribers.

    My recent post with Angus Chen on his Saas business hit over 260k views and was also featured in the Indie hackers newsletter

    Let me know what you think!

    1. 1

      AJ! Sorry for the massive delay - just logged back in to publish our latest update and saw all these comments.

      I really appreciate your feedback and support! I'd love to participate on Indie Hustle - DM me with next steps

      1. 1

        No problem at all ! Would be a massive boost to have you on the site.

        Can you drop me your contact here so I can reach out to you via email?

        Cheers!

  5. 1

    Congratulations! I know how life changes and how it impacts the side project when a baby comes. Good luck moving forward with your project.

    1. 1

      Thanks!! Definitely a new type of balancing act :)

  6. 1

    Hows the graveyard shift? Im doing the 3am!

    1. 1

      Haha I'm on the 3-7a shift! Glad to know there are other IndieHackers out there cranking on things at odd hours!

  7. 1

    Congratulations !

    Pedro