I would call this the official launch as we began running ads on a very small scale to start testing
Emailed friends and family with the update and links to the product to start working out the kinks of initial orders and to gain initial feedback
Final version of labels applied to product
Lot of tweaking, but labels finally settled on and applied to the product
We received our first shipment of product and began handing out samples for feedback.
Idea was born
While sick in a hostel in Medellin, and learning that many other travelers experienced the same issues, my co-founders and I started brainstorming proactive solutions (reactive solutions already exist via traditional medicine at the pharmacy)
Necessity is the mother of invention. After getting sick one too many times while traveling, the need for a proactive solution was realized and a travel focused probiotic was born.