NooCoffee

Added a crowdfunding goal to the website in order to produce the first batch of product. My aim here is to get people to actually pay for the product and learn how I can get them to do that.

I made the landing page structure more accessible and the copy more to-the point in order to try and maximise conversions.

Changed adwords strategy in order to maximise time spent on page to make sure the page is being serviced to those that are actually interested in the product. The aim here is to maximise exposure.