
Nooks Underwear
The most "holy-crap-these-are-comfy" underwear you've worn
After 8 months (bootstrapped), I've finally hit 2 months of $5k revenue straight. Still a long way to go but I'm a little proud of it. Didn't know so many people would love the boxer briefs, but guess the market out there is huge!
Currently thinking about diving in full time and introducing a women's line. Although guys are willing to buy - let's be real - girls are the one doing 99% of the underwear shopping for themselves AND for the guys in their life.
Also introducing a subscription this month to try and get some recurring revenue flowing. Let's see where this goes, I'm committed to updating this at least once a week!
About
I've always struggled with finding some good underwear. Either it stretches out after a few washes, doesn't fit right or - quite simply - the branding doesn't appeal to me. I wanted to change that.

4 Comments
Nice idea about the women's line. But I have to disagree with the second statement, I didn't ever let a girl do my underwear shopping :)))
Yeah the women's line will open up the door to Matching pairs + more people to buy for themselves + their SOs. Hit up the site if you wanna buy your own!!