Norns AI
Automated research and personalization for sales
How often do you have an email address only?
Either in the case of subscribers or signed-up users.
I had hundreds of them. Just emails, nothing else. So I had no idea what to write to them instead of a generic "Hello subscriber!"
So I decided to build a new feature to solve that.
It takes email, researches it, and provides a lot of extra data including (!) icebreakers to write to them.
If the email owner is active on LinkedIn or Twitter - it finds something worthy to write an icebreaker about.
Works the best when:
a) You have a lot of business email addresses to write emails to
b) You want to personalize welcome or invitational emails for your product or services by mentioning the most recent events.
See how it works:
We've built another product in a #nocode way:
Norns AI 2.0
Some of you probably remember the story behind Norns AI:
Years ago, I was obsessed with a simple yet powerful idea.
What if people establish new connections with each other on LinkedIn having better reason than "I'm impressed with your profile"?
Especially, when they're trying to sell something.
That's simple.
If you:
a) spend a bit of time researching what I write or comment on LinkedIn;
b) demonstrating it to me in your outreach;
be sure I'll respond, even if I don't need your products or services right now.
So Norns AI had to make it easy.
It researched recent activities of specific people:
- what they wrote or posted;
- what they liked;
- what they commented;
- if they wrote, liked, or commented anything at all (some people just aren't that active on LinkedIn, you know).
As a result, you had insights about the interests and activities of specific persons on LinkedIn and could reach out to them only if they're really relevant.
Even more, you could build your conversation around topics that are provenly interesting to other people.
Interests are more important than just "profile is impressive" aren't they?
As we started to provide public access to our first users, we had a lot of positive feedback from them and the community. It supported us a lot.
Thanks, by the way! (I know that you read this)
Sounds good, right?
But we failed.
Product development was going much harder than we ever expected.
We faced a lot of issues. Things that worked fine the day before could go wrong at any moment.
So with great regret, we decided to pivot to other products.
But it was an unfinished gestalt (business) for me.
So I decided to get back and make it happen as soon as possible.
And it happens today.
Meet Norns AI 2.0!
Using it, you can get all kinds of insights about your leads from multiple sources:
- Based on LinkedIn activity (as it had been planned before)
- from Twitter
- News about them (Congrats on your last acquisition of another company!)
- Their websites (try mentioning the last success case/story when you're reaching out to a CEO of a marketing agency).
And a bonus:
It generates icebreakers (personalized messages) for every lead to save extra time for you.
Oh, I almost forgot to mention: Norns AI integrates with all the tools you're using currently.
P.S. Did I mention that it's built using Drafter #AI #nocode builder?
Long story short:
I humbly invite all of you to give it a try.
Today we launched the icebreaker feature only, but classic "heavy" analytics is upcoming.
You can try it for free:
https://norns.ai
Please take a look, share any feedback, and we'll make necessary improvements fast (we can do that no code).
2 Comments
This is a really nice business idea! Some external DB's, some enrichment, some GPT-3 and you'll have a great business!
I have been talking to https://www.sellscale.pro/ , and they do similar enrichment of lead data with great success.
Thank you!