Progress report of NotionApps: 10 months after launch

Progress report of NotionApps (10 months after launch)

• Traction

• Signups: 2200+
• Paid: 45
• End-users: 16,000+ (till date)
• Monthly active end-users: 300+ (as of Jan)
• Top 5 use cases: Client Portal, Task Tracker, Member Portal, Field Apps, Directories
• Top countries: Japan, USA, UK, France

• Product & Customer

• One-liner: Build apps from Notion in minutes
• Target persona: Small businesses and agencies using Notion
• Viability: Proven (40% revenue increase after December release)
• Is it a hair-on-fire problem? Maybe, an increase in conversion will prove it more
• First mover advantage: Exists, still the only app builder for Notion
• Competitive advantage: Exists, users of Glide moved their apps to NotionApps
• Platform risk: Exists
• Global product? Proven, signups from 84 countries
• Latest major feature: Relations support (resulted in more conversions)
• Upcoming major feature: Desktop view (expected to 2x the conversion)
• Rebranding: Deprioritized
• Video tutorials: Pending
• Better onboarding? Pending for March. Improved app templates.

• Growth

• Next 3 months: 2-3x revenue
• End of year: 5-10x revenue
• Niche: Exists, staying focussed on Notion
• Hockey stick: No signs
• Sustainable growth: Yes
• Scope for top-funnel growth? 5-10x this year.
• Better conversion rate? Current 2%. Goal 5%.

• Marketing channels

• Communities: Proven. Notion-based groups.
• Reddit, Li, X, FB groups: 30% of total traffic
• Non-English communities: Pending
• Content: About NotionApps, Notion, and building in public
• Founder profile: <10% of traffic but helps build relationships with power users
• Partner persona: Exists, got paid subscriptions through Notion consultants
• Influencer persona: Exists, 30% of traffic from Notion/no-code influencers
• Free tools: Pending, launching one in Mar
• Product Hunt: #2 Product of the day in Sept launch. The next launch is in Apr.
• Lifetime deals: Currently live. Limited. Targeted for power users and partners.
• SEO & blog: Pending
• Cold outreach: Deprioritised

• Pricing experiments

• Increased prices for new users: Pending for Feb
• Paywall for features: Pending for Mar
• Per-user pricing: Pending for Mar
• Add-on pricing: Pending for Feb (extra domain, extra workspace, etc)

• Funding

• Angel funding: Relevant
• VC funding: Not relevant
• YC: Rejected
• Accelerators: Applied to TinySeed, Antler, and a few others
• Outreach: More actively from this month

• Team

• Founders: Jatin & Sameer
• Hiring: No full-time, working with freelancers and interns
• Tech: 1 intern, hiring one more
• Design: First project with a freelancer 95% complete
• Content: Hiring an intern for content/community tasks
• Mindset: Execution mode
• Big Mission: Enable 10 million businesses with custom apps without the need for traditional software developers or consultants.
• Motivation: To grow revenue, not thinking about the big mission.
• Temptations: To work on an AI/prompt-based app-building experience
• Mental health: WIP