Novari

I (finally) launched my iOS app into the App Store!

It was great to see it live and to send the link to friends to download. A huge relief to reach this milestone, but also awareness that the real work starts now.

In hindsight I would have launched earlier, as the initial feedback has already been invaluable to help sort the 'needs' from the 'nice-to-haves', which has been a challenge so far! I'm definitely over-protective of it, and learning to distance myself slightly from that is a good lesson.

My idea came from two places.

Firstly, I was getting into art in a big way, going to galleries and exhibitions and discovering some online art communities. It surprised me just how much incredible, innovative contemporary art is being made, and it was such a positive experience to explore and discover these worlds.

At the same time, I had finally subscribed to Spotify and it transformed my music habits. I could now access pretty much all recorded music, and my discovery of new music skyrocketed. I now have hundreds of playlists of all sorts of music, it opened my eyes to how positive unlimited access could be.

I excitedly looked for the art world equivalent of Spotify - large swathes of contemporary art are natively digital (photography, 3D, abstract, coded, generative, motion etc), so subscription access seemed a no-brainer. But instead, artists are mostly forced to sell via printing services, and the high cost of these restricts access for the average art fan, in the same way that I wouldn't buy more than a few albums a month pre-Spotify. So most people have a small collection of a few prints at home, and this amazing artwork gets seen only on instagram.

I think art is too important to keep restricted, and the positive benefits of having an abundance of art in our daily lives cannot be overstated.

So I started Novari, to make contemporary art part of people’s daily lives so that, together, we can make our world more open, creative and beautiful.