Zapiers Integration Docs are super helpful.
After testing hundreds of times...
with our API and Zapiers OAUTH, we got everything working perfectly. We're setting our integration to public and inviting beta users to get our count past 50.
We learned that not only did we want to have our system act to trigger a zap, but to be used as a zap as well.
That way we could be a part of the top, middle or end function of automation that involves decision making in reputation management.