ONE FARAD Menswear

The Hustle Club T-shirt It’s not about bragging. It’s about belonging. A club without entry fees — just ambition, resilience, and time spent doing the work.

The black version of this T-shirt feels timeless. It’s not loud, it’s loyal — the kind of piece that becomes part of your routine, like your morning coffee or your to-do list.

The Campaign: Everyday Uniform of Founders and Makers

This drop isn’t about hype. It’s about rhythm.

The Hustle Club represents Startup Builders who keep showing up — shipping products, fixing bugs, writing code, sending emails that no one sees.

It’s about persistence as a lifestyle.
The T-shirt is the uniform for that mindset — clean, consistent, and built to last.

Whether you wear it in a co-working space, at a pitch event, or at 2 AM in front of your laptop — it’s a reminder: you’re part of something bigger.

A Product Drop with Intent

Premium 100% organic cotton. Built for longevity.
Every detail reflects our commitment to improvement — the same Startup Builders mindset that drives every iteration of One Farad.

This isn’t a fashion statement. It’s a mission statement.

The Hustle Club Tee is the evolution of our first collection — still rooted in authenticity, but sharper in design and message.

For the Builders, the Doers, the Ones Who Keep Going

You don’t join the Hustle Club by signing up. You join it by showing up — every day.

When I first moved from Italy to London, I worked as a cleaner in the public areas of the five-star Mandarin Oriental hotel.

I had brought one formal shirt and jumper with me—for special occasions like dates.
But every time I wore them, I felt out of place.
I looked polished on the outside, but deep down, I felt the weight of doing low-paid manual work.
I’d make a good first impression—until they asked what I did.
After that, the mood changed. The night usually didn’t end well.

My confidence was tied to looking successful, but my reality didn’t match that image.

Then one day, something in me shifted.
I reminded myself: I’m not just a cleaner. I’m a builder.
I was doing this job to survive while working on my real mission—creating an AI-powered men’s style app to launch at TechCrunch Disrupt London.

So on the next date, I ditched the formal look.
I wore a blue hoodie, a blue T-shirt, and owned my truth.

When she asked what I did, I said:
"I’ve built several startups. Right now I’m doing a temporary job at a hotel so I can keep working on my vision."

Her response?
“Wow… You’re a hero.”
She said she’d never met anyone with a story like that.

That reaction stuck with me. It wasn’t just her. Other people I met started saying the same.

That’s when it hit me:
Founders need clothing that reflects their mission—not someone else’s definition of success.

That was the beginning of One Farad:
A motivation tool disguised as a hoodie with the 6 principles for entrepreneurs.
For resilient builders who show up, even when no one’s watching.

Remind yourself who you are everyday.

Best

Emidio

After the 2008 crisis, I lost my job in Italy and spent everything I had to finish my MBA.
With nothing left, I moved to London.

I started working as a receptionist, speaking only Italian, in a small hotel.
Later, I worked as a cleaner in the public areas of the luxury Mandarin Oriental—because I couldn’t speak English well enough for more.

Every day, I cleaned toilets and dreamed of building something of my own.

No connections. No funding. Just curiosity, and the will to figure it out.

Over time, I taught myself.

• I built a men’s style app presented at TechCrunch Disrupt London.

• I became a growth marketer for several online multimillion startups.

• I launched and failed at a few ideas.

Then I started One Farad—a premium hoodie brand made in Italy, built for founders who’ve been through the grind.

Why the name?

It’s inspired by Michael Faraday, a scientist who started as a bookbinder and a lab assistant—a cleaner.
No status. No privilege. Just resilience and curiosity.

Faraday kept showing up, failing, learning—and changed science forever.

One Farad is about that.
The smallest unit of energy that can still create something big.

Even when you start from zero.
Even when no one sees you.

After 9 months of trying and failing to sell a single hoodie, I’m still building.
In public. With founders who get what it’s like to start small, stay small—and still matter.

Remember this story.

Because if you’re still building, and still showing up, then you’re already part of what One Farad stands for.

Let me know what you’re working on. I’d love to connect.

Best

Emidio