Why does OptikAnalytics exist?

1. Google Analytics is illegal in the EU.
2. We need more privacy-friendly alternatives.
3. We need more alternatives that aren't tied to Big Tech.
4. We need a suite that includes multiple tools (sessions, heatmaps, replays) to prevent software sprawl.

You shouldn't need to piece together one tool for sessions, another for heatmaps, and a different one for replays. And then you also need to hope that they integrate and play together nicely.