Getting to 10K Customers

It took 20 months to get here. Faster than we expected. One thing we learnt from our previous launches was that we had to prepare for success. That is to create the infrastructure to handle more customers than you anticipate. Two other themes that we launched prior to Oshine were decent hits. But they didn't take off, because we weren't prepared for the surge in traffic and support when the product was actually taking off. So we moved to high quality cloud servers when most other theme authors were using shared servers. We focussed on website performance and also added a couple of members to our support team, to ensure that we were able to offer same quality & responsiveness that we offered our first 100 customers. We also started to do our marketing and weren't reliant entirely on the marketplace. We also put everything into this theme. We wanted this to be the last theme we created and the last one anyone would require to build websites. We were constantly rolling out updates adding features and fixing bugs. This helped us get from 100 - 10K customers